Hey, it's Trini. So I hope you've been enjoying the Architects of Reality series because we wanted to give you a glimpse into what you're going to experience at this event.

This isn't just another conference where you're going to go home inspired for a few days and not see anything change in your life. You're going to leave with

superpowers that allow you to bend reality. And because we're committed to making this

affordable and accessible to all of our listeners, we've even set up a payment plan and I encourage you to get your

tickets, ASAP because the prices will go up. We've even set up a payment plan and I encourage you to get your tickets

ASIP because the prices will go up the closer we get to the conference.

And given that it's been six years since we did the last one, it's entirely possible

that there won't be another one after this. Go to unmistakable Creative.com slash reality and get your tickets today.

Again, that's unmistakable Creative.com slash reality.

Now, on to the show.

In tons of goals, there's simple cognition and there's complex cognition.

And simple cognition is, you know, I need to go get some bread or I need to visit somebody

who lives in a particular street.

That's pretty direct.

It's easier to get to that goal.

You know where you're going, you know how to get there, and you use simple cognition to get

there.

But when you say, I want to make an extra

$100,000 or I want to fall in love or I want to enhance my state of

happiness or I want to find the job that I truly love, those are more abstract goals and they involve what we call complex cognition.

And complex cognition involves more than just following some kind of formula.

It really relies heavily on your own sense of ingenuity.

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