You're listening to TED Talks Daily, where we bring you new ideas and conversations to spark your curiosity every day.

I'm your host, Elise Hugh. Profit, money, shareholders, these are the priorities of most companies.

But at what cost? In today's talk, which was originally posted in 2019, humanitarian, yogurt maker, and Tobani founder Hamdi Yulukaya makes an appeal to corporate leaders worldwide about a new way to do business.

Today, the businesses that have it all ask for communities what kind of tax breaks and incentives you can give me.

The reality is businesses should go to the struggling communities and ask, how can I help you?

Hamdi calls for an end to the business playbook of the past and shares his vision for a new anti-CEO playbook that prioritizes people and communities over profits.

This is the difference between return on investment and return on kindness.

This is the difference between profit and true wealth.

That's coming up after a short break.

And now our TED Talk of the Day.

A cold January day of 2005, I took one of my most important drive of my life.

I was on this road in upstate New York trying to find this old factory.

And day before, I received a flyer in the mail and said, fully cooked yogurt plant for sale.

I throw it in the garbage can.

And 20 minutes later, I picked it up and called the number.

The plant was 85 years old, and it was closing. So I decided to go see it.

At this time, I wasn't sure where this road or my life is going.

I own a small cheese shop, but really hated business.

But the hills and the roads and the smells is all familiar.

I grew up in Turkey, the similar environment,

near the Kurdish mountains.

My family make cheese and yogurt. I grew up listening shepherd stories.

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