The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 March 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation. Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate (00:19) Business model of managing influencers on platforms like OnlyFans (01:15) Discussion on the potential profit and team size of the agency (02:15) Importance of focusing on basic needs and industries with longevity (03:23) Example of a billionaire in the water industry (04:07) Success story of a company in the furniture industry (06:42) Problem with excessively long podcasts and the need for focused conversations (07:38) Conclusion and feedback request from the audience (07:37) People going long with podcasts for more listens (08:15) Problem with podcasts is the same guests and contradictions (08:46) Eric's podcast has been around longer than Neil's kids (09:19) Having a unique angle is important for podcasts (09:52) Branding is the real moat in business (10:29) Casper, Allbirds, and Peloton's unit economics broke (11:02) Quality and brand separate companies like Fenty and Jordan shoes (11:54) Casper, Allbirds, and Peloton failed to build community and brand (12:17) Albird's revenue is tiny compared to Nike (13:15) 23andMe stock down 92% due to lack of recurring business model (14:06) Eric Siu and Neil Patel discuss the success of Liquid Death (14:43) Liquid Death CEO responds to Coca Cola's ad request (15:26) Eric Siu and Neil Patel discuss the importance of building a brand (16:28) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hi I'm John Hope Bryan, host of Money and Wealth on the Black Effect Podcast Network.
0:05.2	I'm an entrepreneur and a businessman. Now every Thursday my newest venture is
0:11.0	educating you on how to win financially.
0:15.0	Even better, I'm going to teach it in a way that, well, you can understand.
0:19.0	I'm going to meet you where you are and take you where you need to be. We all might have different starting
0:23.7	points and end goes but as long as we have the desire to acquire financial freedom it
0:28.8	can be done. Listen to Money and Wealth with John Hope Bryant every Thursday on the Black Effect Podcast Network.
0:35.7	I-Heart Radio app, Apple Podcasts, or wherever you get your podcast.
0:40.8	Hello, Malcolm Globel here. This season Malcolm Gladwell here.
0:43.0	This season, Undervision, history, we're looking at the dreaded phrase that no one in Hollywood
0:48.2	wants to hear.
0:49.5	One that describes the purgatory, where once promising scripts go to die. Development hell.
0:55.8	Called up everyone into in Hollywood and asked them to pitch me a project that broke
1:00.6	their heart because it never got made.
1:03.0	These stories were so good,
1:05.0	and you can hear some of them on Revisionist history.
1:08.0	Listen on the I Heart Radio app, Apple Podcasts,
1:12.0	or wherever you listen to Podcasts.
1:14.0	Okay, so here's a story. There's an agency that makes over a hundred million in profit and they only focus on the adult industry.
1:23.0	Adult as in adult content or like adult content.
1:26.0	Adult content.
1:27.0	Adult content for other websites or their own community like the only fans.
	...

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