The ABC's of Content Creation - 5 MINUTE FRIDAYS

Social Proof Podcast

Social Proof Network

Entrepreneurship, Business

5 • 2K Ratings

🗓️ 29 July 2022

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating content consistently is a major difference maker in the life of a business if you want to get in front of as many people as possible. Carving out your piece of the marketplace can be done if you follow the ABC’s of content creation which include knowing your Avatar, dropping content in “The Bucket”, and Creativity. Let’s unpack why these three pillars can skyrocket your engagement and reach to the next level! - Dave

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Transcript

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0:00.0	quick songs with chance like shorts with chance. But let me just get you to the ABCs of
0:05.2	content creation. It's going to help a whole lot of people create some content. And I'm really
0:08.8	just coming from my notebook. I just have so many like principles and like just just formulas
0:14.6	in my notebook. I could probably sell this notebook for thousands. The game is in here. Okay,
0:19.2	so here we go. Um, the A in content for content creation is the avatar. You have to consider
0:27.3	your avatar. What is the avatar? The avatar is almost like if you ever play NBA 2K,
0:34.0	where you where you get to create your player and you get to decide what shoes they wear,
0:38.0	what shorts they wear, what had been anywhere, what kind of hair they got. That's what you're going
0:42.0	to create for your particular audience. Meaning I need you to be intimately understanding of who
0:48.4	this person is. When I create content, I'm not creating content for a demographic. I'm creating
0:53.8	a content for an avatar, one specific person, one particular person that I'm talking to.
0:59.4	This video right here isn't for everybody. It's for one person. Now I want you to put your name.
1:05.2	I want you to put a name on your avatar. I talked to Rico. Rico is 33 years old. He has a job
1:12.2	in a dream and he's trying to bridge the gap and he tried entrepreneurship so many times.
1:16.8	And it just hasn't worked out for him. And he's tried to fail, try to feel vegan sometimes. So
1:22.6	he understands that the era of hip hop that I'm familiar with. He listens to that particular
1:27.4	era of hip hop. So I know all the things that Rico is going through. So I start creating content
1:33.3	that I know someone in that particular situation understands. Now I know what you're thinking
1:38.0	because every time I teach this, somebody says, well, you don't understand. I don't want to just
1:42.0	talk to one person. Talking to a specific avatar helps with consistency of messaging.
1:49.3	It helps with consistency of messaging. Meaning if my guy Rico listens to this video,
1:57.2	the next video that he watches or next podcast episode, he listens to, he's going to enjoy that one
	...

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