“People think entrepreneurs are risk-takers, but they’re actually the exact opposite.” - Anik Sing(click to tweet)Get a trial month of hims for just $5 today right now while supplies last. Go to forhims.com/taiGet $150 off your purchase when you go to eightsleep.com/taiGo to netsuite.com/tai to download their FREE “Crushing the Five Barriers to Growth”Sales textbooks say the same thing. Focus on the key benefits. Provide value. Don’t hesitate on the ask. The more we read these bulletpoints, the more we learn about ‘how to sell.’ But are these lessons really helping us get our product or service inside people’s doors? The answer is no. On today’s episode of The Tai Lopez Show, we are joined by Anik Singal, founder of e-learning company Lurn, to learn the real truth to sales. Anik’s insights spread across many different domains of business: from picking yourself up out of rock bottom to making deals in the boardroom, we can take our entrepreneur game to the next level from learning Anik’s story.Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“Most people think they need to be Batman in a sales situation. Instead, position yourself as Robin and make the thing you’re selling Batman.” - Anik Singal(click to tweet)Points to Keep In MindYou can tell who your real friends are in failureFailure provokes introspection; take note of your answers to “Why?” during this time periodDon’t let ego get in the way of your methodology during times of success; do the risk analysisListen to your mentorsStudy your past patterns/cycles to figure out what was behind times of success and failureImplement and take actionHire how many people can be supervised, not how many people you can hire The introduction of an ad needs to grab attention by answering: what’s in it for youPosition yourself as Robin and make the thing you’re selling BatmanIntegrate storytelling to create connection, not credibilityWe live in the age of interactive marketing; the day of direct marketing is goneUse content to deliver value and build credibilityMake your content linear: lists or diagramsAim for 3-5 ‘Aha moments’; any more will be exhausting for your audience, any less will be disengagingIntegrate reason-respecting bias to shed perspective on the price of your productThe purpose of the pitch is to ask for a sale, but it’s really to provide valueCopywriting is not about trigger-words; it’s a sequence of a specific words that create a story The best e-commerce content is a demo of the productLearn more about your ad choices. Visit megaphone.fm/adchoices

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