The 6 things I would have told my younger self before opening up my first gym...Tactics & Theory | Ep 80
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 20 September 2018
⏱️ 15 minutes
🧾️ Download transcript
Summary
"You're probably not as good as you think you are." Today, Alex (@AlexHormozi) shares what he wishes he had known before opening his first gym. He emphasizes the importance of prioritizing the customer experience and hiring an operator and also provides tactical advice on pricing and scheduling.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(1:43) - Limit classes, set prices, open sessions when full.
(5:19) - Focus on customer experience, not just marketing and sales.
(11:38) - Hire detail-oriented operator to manage growth infrastructure.
Follow Alex Hormozi’s Socials:
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Transcript
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| 0:00.0 | Mozination real quick, if you are a business owner that has a big old business and wants to get to a much bigger business, |
| 0:06.1 | going to $50, $100,000 plus we would love to talk to you. |
| 0:09.5 | And if you like that or would like to hear more about it, go to acquisition.com and you can play anywhere on the page |
| 0:14.3 | and talk to one of our team and see if we can help you get there. |
| 0:17.5 | Hello everyone. I am wearing a Star Wars theme picking the brain shirt. This used to be my favorite lifting shirt for a very long time. |
| 0:24.3 | And I just found it in my closet so I'm very excited about it. |
| 0:27.6 | That being said, if you were in the podcast and you're listening in, then you can just think of the coolest shirt ever and that is what I'm wearing. |
| 0:32.6 | So today I wanted to make a fun presentation podcast for you. |
| 0:37.9 | And I'm applying it to six things that I would tell my younger self before opening up my first gym. |
| 0:42.0 | So I posted the other day a picture of my first gym the first day. |
| 0:46.3 | I took, I didn't sleep for like four days because all my equipment got there like two days before I was putting it opening it. |
| 0:52.8 | And it was like disgusting. It was all like dusty and nasty and like covered in dirt because I got it like off some, you know, back to the truck somewhere like it was super sketchy. |
| 1:02.6 | But anyways, I like I needed it to be clean. So I like I just I was like I got it and I be cleaning like 20 it just took me forever. |
| 1:10.8 | So here's I didn't sleep the night before my gym. I stated a opening. |
| 1:14.3 | But it was it was a fun ride and I'm glad that I have memories now. |
| 1:19.4 | What would I have told myself my younger self before opening up my first gym tactics and theories. |
| 1:24.4 | I'll start with the tactics and I'll just hammer them out really quickly and then I'll kind of go into the theory which I think is maybe more important or more impactful for you. |
| 1:32.5 | Tactically, I would have said don't do unlimited do three days a week. |
| 1:35.7 | You'll double your capacity. I would have said don't open up as many sessions to come with the hopes that you'll sign up more people. |
| 1:41.3 | Only sign only open up sessions when you already know they're going to be full. |
| 1:44.7 | Make sure that your prices are like between 170 and 210 for your lowest session. |
| 1:51.5 | And if you want to offer some of probably you need to have it between 500 and 700 and then I would have tapped myself and had it been like don't worry. |
... |
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