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Online Marketing Made Easy with Amy Porterfield

The $500K Blueprint: What to Audit, Fix, and Focus On Now

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.94.9K Ratings

🗓️ 13 May 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

Clarity Over Guesswork: The CEO-Level Questions You Should Be Asking What if the only thing standing between you and your next big leap in business is how you see your business? I’m joined by powerhouse business strategist and five-time Forbes business coach Jessica Marx. Together, we unpack what it really takes to scale with clarity, confidence, and profitability. Whether you’re currently bringing in $250K and aiming for $500K, or already eyeing seven figures, Jessica shares the same audit strategies she uses with 7- and 8-figure clients — but tailored for where you are right now. You’ll learn how to build an ascension model from your existing offers, create scalable systems (even with a tiny team), and adopt the mindset shifts that high-level founders embrace to keep growing. This conversation is packed with practical tips and thought-provoking perspective shifts designed to help you make confident decisions and scale with intention. If you’ve been unsure where to focus your time, energy, or hiring efforts, this episode is your roadmap to scaling smarter — not harder. HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE: 1️⃣ You Don’t Need More Offers — You Need an Ascension Plan.Learn how to turn one course into a long-term customer journey that increases lifetime value and drives sustainable growth. 2️⃣ Start Treating Your Business Like It’s Already at the Next Level.Jessica walks through how to self-audit your operations, organize your internal data, and run your business like a CEO, regardless of your current staff size.  3️⃣ Mindset Is a Business Strategy.Discover the mindset patterns that hold founders back and how to shift your thinking to support sustainable, scalable growth. RESOURCES MENTIONED IN THIS EPISODE: AI Prompt Inspired by Jessica Marks’ Business Audit Framework - amyporterfield.com/show-notes/11  Connect with Jessica on Instagram - @thejessicamarx  Work with Jessica - tailoredpremier.com  Listen to our episode on Millions Were Made - $130M in Sales to Appointing a New CEO MORE FROM ME Follow me on Instagram @amyporterfield I know what it’s like to wait until everything feels “ready” - but here’s the truth 👉🏼 that moment rarely comes. In my NEW Sell Before You're Ready Masterclass, I’ll show you how to make your first sale now 💸 even if your audience is small and your offer isn’t perfect. Ready to stop overthinking and finally start earning? Save your spot HERE! SUBSCRIBE & REVIEW If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey there, welcome to the Amy Porterfield Show.

0:11.4

Oftentimes, business owners feel it's going to be this huge lift to create something new or reposition or market something differently.

0:19.9

When in all reality, if they just changed a few

0:22.6

words, one, they could charge more, two, they are going to target their ideal customer or

0:28.3

client a lot easier. And three, the trajectory of profit is going to be much higher.

0:36.3

In preparing for this episode today, I had a thought. What if 16 years ago when I started

0:41.8

this online business, what if I thought this business is going to be a success? No matter what,

0:48.5

I'm going to figure it out. It's going to be a multi-million dollar business. So starting from day one, I'm going to act as though I already know it's going to be a success.

1:01.0

I just wonder how I would navigate things differently, how I would, you know, take the challenges and the messups, how I would look at them differently, if I already told

1:12.9

myself, oh, no matter what happens, I know this business will be a multi-million dollar success. I feel

1:20.8

as though I would have made decisions differently. I would have beat myself up a whole lot less.

1:26.8

I would have positioned myself probably differently. I think my confidence would have beat myself up a whole lot less. I would have positioned myself probably differently.

1:29.8

I think my confidence would have showed up faster in my business if I just assumed it's already done.

1:37.6

In the morning, this is such a side note, but every time I wake up before my feet hit the floor,

1:43.2

I say, today is going to be a great day, so it's

1:47.1

already done. It's already done. I've already decided the universe is on my side. Today is going to be a

1:53.8

good day, so it is done. And so what if I thought about my business in that way as well?

2:07.2

And, you know, it's easy to say that now 16 years later because in that first year, I was so insecure.

2:08.7

Everything was so confusing.

2:13.2

I had no clue if I'd have to go grovel back for my 9 to 5 job or not.

2:18.2

But let's say even year 2 or 3, many of you are in your two, three are beyond.

2:26.2

What if starting today you made the decision, oh, I know this is going to be a very successful business.

...

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