The 5 Ws of Marketing and Making Money

The Tai Lopez Show

Tai Lopez

Business

4.8 • 6.9K Ratings

🗓️ 15 March 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get $150 off your purchase when you go to eightsleep.com/taiGo to audible.com/tai or text TAI to 500500 and listen for a change.Try ZipRecruiter FOR FREE atziprecruiter.com/tai“People are procrastinators. Give them a reason to buy right now or else they won’t.” - Tai Lopez(click to tweet)Marketing is storytelling. And any great story needs to answer the fundamental questions. What is being sold? Where can it be purchased? Why should it be purchased? Who should purchase it? And when should it be sold? On today’s episode of The Tai Lopez Show, we are discussing how to make money online. By following a simple set of rules, you can create an online revenue stream to supplement whatever income you’re currently generating. Tune in today to hear how to integrate this into your product or service. Don’t forget! You can also listen to The Tai Lopez Show on Spotify! Click “Follow” and let me know what you think!“What do you have to do to make money in business? You have to make more money than you spend. And then you have to attract clients.” - Tai Lopez(click to tweet)Points to Keep In Mind2 rules to business: make more money than you spend and attract clientsForce your website visitors into sales funnel conversionsRead The Selfish Gene by Richard Dawkins to learn how to simulate the future without doing it yourselfWhen first starting out, create a more clean websiteUse video marketing to sell yourself by broadcasting your authority on the subjectSell products that people use, not what you prefer/likeStart with products with a price point lower than $100Use ClickFunnels or Shopify to create your e-commerce storeIt used to take 6 months to make a website, now it takes less than 60 minutesTest your marketing ideas using different Facebook campaignsSell on Amazon: most people prefer buying online there because credit card is storedShow don’t tell; demonstrate your product and the reward you get from using itPeople are procrastinators: give people a reason to buy now Display social proof (how many people liked your product) on your websiteLook to small franchises over small business ownersWe all want: health, love, wealth, happinessLearn more about your ad choices. Visit megaphone.fm/adchoices

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Transcript

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0:00.0	If you had a site that looked like this and you were trying to sell a speaker or something
0:03.8	or whatever it is you want to sell, I would move the object to the side here and I'd put a video
0:09.3	right here. I'd have it from five to twenty minutes depending on the price and you need people
0:16.0	to understand what you are selling. People buy through a series of steps. The first step is
0:27.3	do we respect the authority of this person? When a police officer pulls you over, first thing you
0:34.0	do is look for a badge or look for a gun. You're not going to, if so, a random person tries to pull
0:39.6	your car over. You're not going to stop. You're not going to change your behavior because someone's
0:43.6	driving next to you and yelling out, yo, pull over, man. In fact, if they do that, you're probably
0:48.9	going to drive away faster. So you can't just have a website. You're not Apple. You're not Amazon.
0:54.3	You don't have a 40. So you have to explain yourself. So the only way you'd be able to pull someone
1:02.1	over is if you said, hey, listen, you don't know me. My name's Ty, but I notice you have a flat tire.
1:10.0	Listen to me. You need to pull over this car or you might crash. I'm an auto mechanic and I notice
1:16.0	your brake pads or I noticed your wheels are out of alignment or something's about to go wrong
1:21.4	in your car. So that's what a video does on your website. If you're trying to sell stuff, if you're
1:26.2	trying to sell books, if you're trying to sell clothing online in t-shirts, if you're trying to sell
1:31.1	knives or household items, if you're trying to sell pet products, people have to know why you,
1:37.2	because if they don't know why you, they're going to pick someone they trust and a lot of people
1:40.4	are just going to go to Amazon and buy without you. Now, teach a little trick in a second. You can
1:45.3	actually sell on Amazon. So you get the authority and respect that Amazon has, but they actually
1:50.2	are buying from you because many years ago, Amazon started allowing other people to sell. It's not
1:55.6	just Amazon selling. So number two, so how do you make a good video? Let me show you some stuff.
2:02.4	One of the things, here's what I do and there's different opinions on how to do this. This is a video
	...

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