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The Playbook With David Meltzer

The 5 Steps of Selling

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 3 February 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

5 STEPS TO THRIVE IN YOUR BUSINESS: Stimulate Interest: Stimulate interest for availability, then stimulate interest for your business. Transition the Interest: Emotionally connect with who you’re targeting. Then transition through professional collateral and an explanation of true value. Share the Vision: Share the vision of true value. You want to demonstrate the value you’ll be providing in relation to the customer’s personal values, experience values, giving, and receiving values. Make them see the win-win situation. Manage and Develop the Vision: Manage and develop a vision by providing the value that you promised. Don’t oversell, rather help them manage and develop their expectations. Thrive: Make a lot of money, help a lot of people, and have a lot of fun! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

I have paid a shitload of dummy tax to figure this out. I lost over a hundred million dollars

0:09.9

figuring this out. And it's so simple. But remember, things that are simple to do are also

0:18.0

simple not to do. And that's why so many people don't do them. So the number one thing

0:24.2

that you have to learn to do, if you want to make a lot of money, help a lot of people

0:28.0

have a lot of fun, is to stimulate interest. Stimulate interest. What does that mean? That

0:34.5

means everywhere you go in person on the phone via email and media, social and traditional

0:41.4

media, you want people what to call you back. It's that simple. So many people try to stimulate

0:50.0

interest by overselling back in, selling line manipulating and cheating, selling where

0:55.3

there is no reason to sell because you haven't met somebody where they're at. All you

1:00.6

want to do in person on the phone via email, social media and traditional media is figure

1:06.0

out statistically how I can get people to get back to me. That's it. How can they connect

1:12.2

to me? I've seen so many bad voice messages, emails, DMs trying to sell to me with no credibility

1:20.6

and emotional attachment and then they wonder why nobody gets back to them. The easiest

1:26.1

fastest, statistically successful way to sell more is just get people to get back to you.

1:33.4

You don't have to improve your skills, your knowledge or your desire if you can get more

1:38.5

people to get back to. Over 90% of the people don't get to you. Whether you email you, talk

1:45.8

to you, no matter what commitment, media doesn't matter. So for example, if one in a hundred

1:52.4

people are getting back to you today, all you should be practicing is get two people to

1:56.9

get back to you today. You've just doubled your sales. Everything I have is mathematically

2:02.5

based. It's that simple, but people make it difficult because the simple things to

2:07.9

do are also simple not to do. I have a statement up there somewhere that says be more interested

2:14.9

than interesting. When we stimulate interest is the only time you can be more interesting

...

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