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The Playbook With David Meltzer

The 5 Steps of Selling

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Careers, Business, Entrepreneurship

4.91.9K Ratings

🗓️ 3 February 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

Earlier this year I was in Toronto, Canada for Collision Conference and met with 4 young entrepreneurs. I broke down my Five to Thrive sales strategy for them by demonstrating how I would sell them their own product. If this episode was valuable for you, please share it with someone you know in sales. Timestamps: [0:15] - Six thing to build a value-based business case of what you're selling [0:45] - Credibility [1:00] - Emotional connection [1:15] - Quantitative reasons, impacts, and capabilities [4:06] - Ask for the sale [5:43] - Step One: Stimulate Interest [6:45] - The objective of a cold call/email [9:54] - Step Two: Transition Interest [10:45] - Step Three: Share a Vision [11:53] - Using open ended vs closed ended questions [13:40] - Step Four: Manage & Develop Their Vision/Expectations [14:30] - AirPod example [16:50] Step Five: Thrive

Transcript

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0:00.0

I have paid a shitload of dummy tax to figure this out. I lost over a hundred million dollars

0:09.9

figuring this out. And it's so simple. But remember, things that are simple to do are also

0:18.0

simple not to do. And that's why so many people don't do them. So the number one thing

0:24.2

that you have to learn to do, if you want to make a lot of money, help a lot of people

0:28.0

have a lot of fun, is to stimulate interest. Stimulate interest. What does that mean? That

0:34.5

means everywhere you go in person on the phone via email and media, social and traditional

0:41.4

media, you want people what to call you back. It's that simple. So many people try to stimulate

0:50.0

interest by overselling back in, selling line manipulating and cheating, selling where

0:55.3

there is no reason to sell because you haven't met somebody where they're at. All you

1:00.6

want to do in person on the phone via email, social media and traditional media is figure

1:06.0

out statistically how I can get people to get back to me. That's it. How can they connect

1:12.2

to me? I've seen so many bad voice messages, emails, DMs trying to sell to me with no credibility

1:20.6

and emotional attachment and then they wonder why nobody gets back to them. The easiest

1:26.1

fastest, statistically successful way to sell more is just get people to get back to you.

1:33.4

You don't have to improve your skills, your knowledge or your desire if you can get more

1:38.5

people to get back to. Over 90% of the people don't get to you. Whether you email you, talk

1:45.8

to you, no matter what commitment, media doesn't matter. So for example, if one in a hundred

1:52.4

people are getting back to you today, all you should be practicing is get two people to

1:56.9

get back to you today. You've just doubled your sales. Everything I have is mathematically

2:02.5

based. It's that simple, but people make it difficult because the simple things to

2:07.9

do are also simple not to do. I have a statement up there somewhere that says be more interested

2:14.9

than interesting. When we stimulate interest is the only time you can be more interesting

...

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