This is the Gary V. Audio Experience.

So what platforms should people be looking at right now and then looking out for the next year or so or two years to start investing in or putting their time into that or trends that like so if there's platforms that come up.

Yeah, I think I've become more thoughtful in this answer. I'm pretty excited about answering this because I think I have a nice way to break it down. I want to break it down into organic and paid when I hear what platforms should be put paying attention to I used to answer blindly and I didn't give an letting answer blindly gave the current state but I didn't break down this point and I think this will help a lot of people.

If you're talking about organic not running social media ads to achieve whatever you want, then you got to talk TikTok and LinkedIn because those are the two platforms where you can get organic reach every person here with no audience can go make a video picture written word it post it on those platforms and start building audience because there's still not enough content to fill the pipes of the consumption.

If you're talking ads now you talk Instagram snapchat YouTube re-roll Facebook's a monster, especially if you're targeting 45 to 90 year olds Instagram stories and it's 90 or even.

Well, sure there's a lot of businesses to sell to 90 year olds.

Oh my god, our 90 year olds even on Facebook 90 year olds dominate Facebook.

Facebook 90 year olds. Yes, 90 year old sure one day you'll be 90 year old and you're going to want to be on the Facebook of time because you're going to care about your granddaughter and you're going to care about issues and memories and connecting with your long lost friends from 60 years ago.

Yeah, I mean, so anyway nonetheless it's an organic and paid split organic for everybody out there with not the means to run media it's TikTok and LinkedIn media it's really heavy Facebook Instagram TikTok itself also has a great ad product LinkedIn does as well actually if you're trying to sell B2B but you to pre roll then the chasm opens up because then they all become under priced if you really know how to media plan inside of them.

Because right now the biggest companies in the world still don't spend enough on social media platform marketing which means the ads are under priced in comparison to programmatic digital or print or radio or television.

I think of TikTok and every social network like a television show in the 80s.

If you think back to the 80s or to the era of television when a network or TV show was the number one hit everybody wanted to run commercials on it right true.

No brand or company worried if that show would still be big next year they just knew it was big now.

Some shows went on to have eight years of being big and they ran commercials the whole time other shows were only big for two years for me two things that people don't understand about tick tech number one there's an ungodly amount of 30 40 50 year olds on the platform enormous.

Number two I'm not worried if tick tech is going to be here in a year or two if it right now it has an ungodly amount of attention so I will create for it the end.

All I'm doing is listening all the time the reason I asked how many people here are B to B and I see 80% of the hands go up now all of a sudden I'm going to talk a lot about LinkedIn because I want to bring as much value to this audience right now when I'm with you so I think it's context distribution things that nature got to know who you're selling to what you're selling.

And then there's you know so consumer product you have to have a massive Facebook and Instagram. You know strategy and execution because it consumes it takes up so many people's hours of mind time it's like I mean Facebook and Instagram combined is like running commercials on mash in the 80s everyone's seeing it if you're good at it.

You know and so that's how I think about that I think it's a I think for everybody here if you have ambition if you have professional ambition every one of these things that pop up are worth five hours of your time if you're a private person create a fake account make it about your business not you create a fake person I don't care but learn what people are doing on it and how they're thinking when they're in that room because once you understand that Charlie is a different person when he's going through his LinkedIn then he is when he's going through his Facebook.

That once you understand that you're going to put out different videos and pictures on those platforms this is real creative strategy and that's something that a lot of people miss the mark on as well everybody just wants to use all these platforms is distribution Charlie everybody's looking for efficiencies hey Gary can I just make one video and post it everywhere no you cannot do you act the same way with your grandchildren that you act with your boss that you do with your girlfriends on your 50th anniversary meet up in Las Vegas no you have different angles to your personality why would you put the same video on tiktok that you're going to put on

LinkedIn you couldn't be more different with the potential people that are going to be consuming that you have to make your product service and what you're trying to accomplish completely contextually different those environments but people people value scale and lower right versus relevance I mean Corey back to your world this is my biggest problem with big corporations they value potential reach over actual consumer relevance which is why you get one commercial and you get one big media spend and then you get a

little bit of bullshit matching luggage for digital that's usually done on programmatic garbage inventory and you call it a day and then everybody's trying to figure out why we're losing market share it's because we're not consumer centric putting the same video on LinkedIn Twitter and Facebook is not being consumer friendly it's being efficient for you on distribution but you're actually wasting your time more than you're winning because you're not getting to anybody back to the vanilla analogy that I told Carol because nobody gives a shit I mean anybody who's watching right now who's in B2B if you are not taking your content strategy on LinkedIn extremely

seriously you're making massive mistake it should be your number one sales channel it's acting like Facebook five years ago six years ago seven years ago what do I mean by that you create a LinkedIn account you post content and you're getting organic awareness you post and nobody follows you a thousand people see it you can't do that on Instagram you can't do that on Twitter you can't do that on Facebook anymore besides TikTok

...