The 3 Types of Clients and How to Win Their Business For Life | Interview With Jay Abraham, One of The World's Top Marketing Consultants

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 16 December 2021

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Jay Abraham, Founder and CEO of The Abraham Group and one of the world’s top marketing consultants, shares his thoughts on: [1:28] - How his experience working in multiple industries gave him insights on why most “best practices” will not get you the results you want [4:27] - What preeminence is and how you can leverage it in your marketing strategy [10:00] - Why it is essential to understand the three types of clients your business has [13:24] - The role that humility plays in helping people accelerate their growth. Tweet me your takeaway from today’s episode @davidmeltzer Email Me! [email protected] Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	You have three categories of clients.
0:03.1	The first is obvious to people that pay you.
0:05.7	The other two are the people you pay,
0:08.8	your team members and your vendors.
0:10.8	And your goal is not to squeeze everything you can out of them,
0:14.2	but it's to grow and develop everything you can.
0:16.2	This is the labor.
0:19.6	I am so excited because I have one of my mentors from afar,
0:23.5	alleging himself, Jay Abraham, founder and CEO of the Abraham Group.
0:28.0	This guy is the alternate entrepreneur.
0:30.4	Or he has a podcast called the Ultimate Entrepreneur.
0:33.9	I know he's been called the 21.7 billion dollar man,
0:37.2	the highest paid marketing consultant,
0:39.0	that I know of a proven business leader,
0:41.6	a top executive coach in the whole world,
0:44.0	someone who I've looked up to, extreme knowledge.
0:48.0	And one of the things I wanted to start out with, Jay,
0:50.6	welcome to the playbook.
0:52.2	Thank you.
0:53.0	Your playbook in mind are so similar
0:54.8	because we're one of the few people
0:56.6	that have crossed industry playbooks
	...

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