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The Russell Brunson Show

The 3 Second Shock That Allows You To Deliver Your Message

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8836 Ratings

🗓️ 18 January 2018

⏱️ 9 minutes

🧾️ Download transcript

Summary

Behind the scenes of some cool things that we're doing to get people to stop and actually watch our ads. On this episode Russell talks about a new ad technique where you try to get someone's attention within three seconds. Here are some of the awesome things you will hear on today's episode: Find out what kind of ads Russell is experimenting with to grab people's attention quickly. Discover why you need to be quicker in grabbing people's attention in these days than they did in the 80's. And find out how Russell's jeep became high centered and why he lit a copy of Expert Secrets on fire! So listen here to see why Russell blew up his Gold Prospector with a potato gun and lit his book on fire. Transcript - https://marketingsecrets.com/blog/the-3-second-shock-that-allows-you-to-deliver-your-message Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

What's up everybody?

0:01.0

This is Russell Brunson and welcome to the Marketing Secrets podcast.

0:03.5

So the big question is this.

0:06.7

How are entrepreneurs like us who didn't cheat and take on venture capital for spending

0:11.8

money from our own pockets?

0:13.9

How do we market in a way that lets us get our products and our services and the things

0:17.8

that we believe in out to the world and yet still remain profitable.

0:22.5

That is the question in this podcast will give you the answers.

0:26.6

My name is Russell Brunson and welcome the marketing secrets.

0:34.1

All right, everyone, hope things are going awesome.

0:36.7

We had such a fun day today. Um, Tuesday's

0:39.1

becoming my days where I like block out time to film, all the stuff we got to film. Um, I remember, uh,

0:44.4

man, one was it, probably three or four years ago. I was talking to Mike Phil's name. He's been a close friend

0:48.9

for, man, a decade now. And, uh, I remember he told me him and Annie Jenkins, they used to be business partners

0:54.3

with company webinar jam and traffic genesis and stuff. And he told me he had an epiphany one day.

1:00.0

It's like the more, he's like, we make money when we're on camera. And so like the more videos

1:03.5

they make, the more camera time they make, the more money they make. And so that was their big

1:06.3

epiphany. Like, then he spent more time making videos because that's how they make money and i've kind of recently

1:11.0

come the same thing like i make the most money inside of click funnels as a pitch person who's out

1:15.2

there talking about click funnels and talking about why it's awesome and all that kind of stuff and so um basically

1:20.1

every tuesday we're blocking out it's like filming day now and so um i filming a whole bunch of stuff so i filmed a new

1:24.6

thank you page webinar for the dot com secret book funnel i filmed a whole bunch of promo. So I filmed a new thank you page webinar for the dot com Secrets book funnel. I filmed a whole bunch of promo videos. I filmed upsell videos. I filmed just all these

...

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