The 3 Ps of Engagement for Social Media Marketing | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Self-improvement, Education, Business

4.7 • 1.1K Ratings

🗓️ 18 July 2022

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in the water. When it comes to social media, ANY social media, we need to play to the algorithm and that means this: Interaction = Visibility. And interaction comes down to three “Ps” that you need to always be thinking about on social. Jason Pantana is going to walk you through what they are, why they matter, and how you can take advantage of them. Working the algorithm is the foundation of the game, so make sure that you watch or listen to this one first, and afterwards, check out this episode if you haven’t already, to see what kind of content you want to be using.

Transcript

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0:00.0	The algorithms always change, but the three P's remain the same.
0:04.0	Welcome to this week in marketing.
0:09.9	The underpinnings of every single social platform from Instagram, TikTok, Facebook, YouTube,
0:14.4	all of them, they are all underpinned by one major principle that interaction equals visibility.
0:20.8	If you can't generate interaction on your videos, on your post, and so forth,
0:24.8	you're never going to get people to actually see your content. I've heard lots of folks say
0:28.3	before, well, it's okay. As long as people see my content, I'm okay with limited views.
0:33.3	I'm okay with limited likes as long as they see it. But I'm here to tell you that if you're not
0:37.7	garnering interaction, then by extension, you're not actually being shown to anybody because the
0:42.4	algorithms are holding you back because all they want to do is keep people on the platforms,
0:46.9	keep people engaged. And the signals they're looking for is did they watch the video?
0:51.2	Did they comment? Did they like it? Did they share? Did they engage? And if they didn't,
0:55.0	the post is no offense, a dud. So today, I want to give you the 3P framework in terms of how
1:00.6	you should approach social media, any social media site, TikTok, Instagram, Facebook. It doesn't
1:05.8	matter any platform to make sure that you're winning on social so that every follower actually
1:10.8	sees your content so that your past clients and sphere actually see your videos. And it has an
1:15.3	impact in your marketing because I got to tell you, marketing is ineffective if the people to whom
1:20.4	your marketing never saw the content in the first place. Being seen is part of the game.
1:25.6	Interaction equals visibility. Welcome to this week in marketing. My name is Jason
1:29.7	Pantana. I'm your instructor and we are all so stoked that you're here watching and learning.
1:34.4	If this is new to you, head on over to our channel and tap that big red subscribe button.
1:38.3	We definitely want to make you a part of our community and while you're there,
	...

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