There's two activities that every time I do them make me money.

And in fact, it's really hard to lose money if you do these two things.

And with all the information that is constantly bombarding our brains about what to do and what to focus on,

I narrowed down my focuses to these two things.

I'm going to give them to you so that you can steal them

and use them in your business. Business really comes down to two functions. It is getting leads

and selling things to those leads. That is business 101. And I have had to find for myself

what activities within those two buckets actually drive revenue?

Because it's easy to get distracted by the Instagram ad of the guy who is killing it with Messenger,

or the dude who is selling a bunch of stuff on Amazon, or the person who says you should be a coach,

or the girl who has the new hack for getting a million followers.

All of those are distractions unless you

know which activities actually drive up those two things, getting leads and selling things to those

leads. Now for me, in my businesses, that comes down to how do I get leads and how do I sell things to

those leads, which means that the two activities

that always make me money are creating content and creating products. The reason why that's

always profitable for me is because that's how I fulfill the two functions of business of getting

leads and selling things to those leads. I create content which leads back to opt-ins or listings or joining

a Facebook group or doing some other way that it becomes a lead for my business. And then creating

product is obviously how I sell things to those leads. When you realize that all business activity

comes down to those two buckets, you can now filter

all of your activities and say, is what I'm doing getting leads or selling things to those leads?

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