The #1 Strategy to Flip Houses: How This Investor Made 540 Deals in One Year
Rich Dad Radio Show: In-Your-Face Advice on Investing, Personal Finance, & Starting a Business
The Rich Dad Company
4.1 • 3.9K Ratings
🗓️ 25 February 2025
⏱️ 37 minutes
🧾️ Download transcript
Summary
Want to know the secret to flipping and wholesaling 540+ real estate deals in just one year? In this episode of the Rich Dad Radio Show, Brent Daniels sits down with Scott Pennebaker, a real estate investor who has mastered the art of getting paid multiple times on every deal. From direct mail marketing strategies to leveraging hedge fund buyers, Scott reveals the exact steps he took to scale his business across 35+ markets.
You'll discover: -The best marketing channels for finding motivated sellers -Why direct mail is making a comeback (and how to do it right) -The power of multiple income streams in real estate -How hedge funds are coming back into the market & what it means for investors -Why wholesalers need to be transparent & stop pretending to be end buyers
If you're serious about scaling your real estate business, this episode is packed with actionable insights! Drop your questions in the comments, and let’s discuss!
00:00 Introduction
00:11 Meet Scott Pennebaker: Flipping and Wholesaling Expert
00:47 Scaling Operations: From Local to Nationwide
01:38 The Power of Direct Mail Marketing
03:01 Challenges and Strategies in Direct Mail
07:36 Budgeting for Effective Lead Generation
09:38 Expanding Business Verticals
15:01 Leveraging Technology and Marketplaces
16:39 Navigating Hedge Fund Buyers
20:40 Understanding Due Diligence in Contracts
21:10 Introducing New Tools for Deal Submission
22:25 Lending Options and Terms
22:52 Transactional Funding Explained
26:16 Transition from Textbooks to Real Estate
28:02 Scaling the Real Estate Business
31:40 Advice for New Investors
34:37 Rebuild's Hiring and Opportunities
35:35 Conclusion and Final Thoughts
Transcript
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| 0:00.0 | This is The Rich Dad Radio Show, the good news and bad news about flipping real estate. |
| 0:07.0 | Here's your host, Brent Daniels. |
| 0:11.0 | Welcome back to the Rich Dad Radio Show, where we're talking about the good news and the bad news about flipping properties. |
| 0:18.6 | I'm your host, Brent Daniels. |
| 0:20.2 | And on today's episode we were talking to |
| 0:23.5 | Scott Pennebaker. He did over 540 flip and wholesale deals last year and he gets paid |
| 0:31.0 | multiple times on every single deal. He's going to show you exactly how to do this. Get |
| 0:36.2 | ready from Lexington, Kentucky. Scott Pennebaker exactly how to do this. Get ready. From Lexington, Kentucky, |
| 0:38.3 | Scott, Pennebaker. How are you? Good, Brent. Thanks for having me on, man. Good to see you. |
| 0:44.5 | You did over 540 deals in 2024. How did you find that many opportunities? How do you find that many deals? do you how do you find that many deals are |
| 0:55.6 | you in different markets like break that down for me yeah i'm in lexington kutaki our headquarters |
| 1:00.9 | is in nashville it's you know pretty large operation we are um honestly we we started out boots |
| 1:08.6 | on the ground my background is in knocking on doors, you know, doing a sales |
| 1:13.0 | presentation at Mrs. Jones's kitchen table, right? And so that's how we initially started our |
| 1:19.1 | business was field sales, going out to the home and a meeting with the seller. Earlier in |
| 1:26.7 | 2024, about March, we hired someone to help us really grow out our inside sales team. |
| 1:32.6 | And what that allowed us to do is maybe we don't buy the properties as deep. |
| 1:37.0 | There's a longer time that they're on hold before they go to marketing while we're waiting on photos. |
| 1:41.7 | But it allows us to cast a much wider net. |
| 1:44.0 | So now we're waiting on photos, but it allows us to cast a much wider net. So now we're |
| 1:45.6 | in over 35 markets doing direct mail. However, Brent, we just launched our first mail campaign to all 50 |
| 1:54.5 | states. And so we're super excited about that. We have our first appointment in Anchorage, Alaska |
... |
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