The #1 Strategy Every Business Needs to Start Using Right Now

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 21 February 2021

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode is a GaryVee TV Classic. If you aren't thinking of your business as a media company in 2021, you are at a disadvantage to any business that is. Being at the mercy of someone else's platform puts you in a position of vulnerability and lack of leverage versus your competitors. Too many businesses are thinking about creating ads for the Wall Street Journal when they need to start thinking of themselves as the WSJ. Whoever has the platform with the most attention gets to decide what the market does and does not see. This is an extremely important concept and will be fundamental to the success of so many businesses and personal brands! Enjoy! Let me know what you thought.

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Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	Hey podcast, Joe from Team Gary here.
0:08.0	Today's episode is a mashup of clips where Gary talks about the number one strategy that
0:12.3	every business needs to start using right now.
0:15.0	Enjoy.
0:16.0	For me, the quicker everybody here can become a media company, the quicker they can become
0:25.2	successful.
0:26.7	The quicker you think of yourself, not as a sales person, but as somebody who produces
0:32.2	content that provides value to the end user, the quicker you will get results.
0:37.6	The reason most people struggle with social media marketing or digital marketing or marketing
0:44.4	or communications is because they're sales people, they're not marketers.
0:51.0	The difference is very simple.
0:53.3	When you look, and I did, a lot of people tagged this event, tweeted at me, so I looked
0:58.3	at 20 or 30 of the accounts here over the last 12 hours, when I look at your accounts,
1:05.4	everything is selfish.
1:08.2	Everything is about what you're selling, what you want them to do for you.
1:12.8	All the content is there to get more likes, to get more followers for somebody to buy
1:17.3	your product, go into your funnel, create a capture of data at the top so you can remark
1:24.0	it to it.
1:25.0	It's 100% selfish.
1:28.4	That is exactly what all of you don't want in your normal life from the other people
1:34.8	you consume.
	...

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