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Perpetual Traffic

The #1 Secret to Spending Less and Making More on Amazon

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 24 January 2025

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and John are throwing conventional wisdom out the window with a mind-blowing Amazon ad case study that'll leave you questioning everything. Spoiler alert: less Amazon spend + smarter Facebook and YouTube ads = MORE revenue. It's all about contribution, not attribution, folks! This episode is packed with actionable insights, groundbreaking data, and a healthy dose of humor. Tune in to unlock the secrets of Amazon's black box and discover how to outsmart the algorithm. Your future profits will thank you. 

Chapters:

  • 00:00:00 - Welcome to Ralph and John’s World
  • 00:00:24 - A Feeder Strategy Unveiled
  • 00:00:39 - Data Secrets for Scaling Big
  • 00:01:23 - Cracking the Amazon Code
  • 00:02:35 - Numbers Don’t Lie: Tracking Sales
  • 00:03:19 - Behind-the-Scenes Breakdown
  • 00:04:15 - Live and In Action
  • 00:05:53 - Game-Changing Ad Revelations
  • 00:08:12 - The “Contribution vs. Attribution” Debate
  • 00:08:40 - The Brand Loyalty Puzzle
  • 00:11:12 - The Revenue Surge Experiment
  • 00:22:55 - Ad Fatigue or Audience Overload?
  • 00:33:16 - Spend Smarter, Scale Faster
  • 00:34:01 - Attribution Tools Face-Off
  • 00:34:14 - Unpacking GA4 and Wicked Reports
  • 00:35:18 - Redefining Spend-to-Revenue Success
  • 00:37:19 - Open Mic: Questions That Matter
  • 00:37:37 - Shopping Insights from Google
  • 00:39:27 - YouTube Ad Masterclass
  • 00:40:43 - A Deep Dive into YouTube Optimization
  • 00:44:54 - E-Commerce Data That Drives Strategy
  • 00:58:17 - PMAX + Feeder: A Winning Combo
  • 00:59:14 - Wrapping Up: Next Steps Revealed

LINKS AND RESOURCES:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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