I promise you this.

If you build it as amazing as it'll be,

they won't come on their own.

They just won't.

That's not the way it works.

And this is my gift to you to show you a process.

Welcome to the Dean Graziosi Show.

All success starts right here.

If you build it, they won't just come.

That's that Kevin Costner movie, Field of Dreams, right?

Through the whole movie, it was,

if you build it, they will come.

If you build it, they will come.

And sometimes we have that perception, don't we?

That if I build the greatest mastermind,

the greatest workshop, the greatest community,

the greatest group, the greatest business,

sell the greatest widget, it'll go viral.

And people will just come and they'll brag about it

to each other and that's what I would hope for you.

But in most cases, in 99.99% of the time,

that's not the case.

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