The #1 Reason Most People Don't Grow On Social Media

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 16 December 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many of these social media platforms are more than meets the eye. There is a science to each platform and you have to treat them each differently to use them efficiently. Today's video is a recent interview I had on Wallo267's podcast. We talk about the concept of documenting vs creating content, the importance of diversifying your content to grow and stay relevant on social media, and how to build a content team for your personal brand. We also talk about self-awareness and accountability highlighting the importance of learning from elders' experiences and wisdom. Hope you enjoy it!THINGS WE TALKED ABOUT:What is a brand?
How to build your infrastructure
The importance of diversifying your content
Documenting vs creating content
following your real passions
Be grateful for what you have
The #1 reason most people don't make money
What do other people's lives have to do with yours?
Learning from elders
Self-awareness & accountability

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Transcript

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0:00.0	I don't hear social media I hear TikTok and then I double click TikTok
0:04.5	live different I don't hear LinkedIn and that's just where you put your resume
0:08.8	no no that's a social network double click there's regular posts there posts, there's video, there's
0:13.3	written word, there's pictures. This is science.
0:15.8	Attention is the number one asset.
0:18.9	Gary, what is a brand? What is a brand? What is a brand?
0:21.8	It's reputation.
0:23.0	It's what people think.
0:24.0	It's what people feel when they hear something.
0:26.0	And obviously we think about that from a closed standpoint, but it's about...
0:30.0	I just told you right before we popped off, Madison Square Garden in the Knicks versus America.
0:34.0	Those were two brands I debated to where to put my office.
0:36.8	He rocks in with a Philadelphia hat.
0:39.2	I literally felt something right away,
0:40.8	because I always felt like Philly was actually
0:42.3	more New York
0:42.8	than New York especially as this island's gotten real rich. So brand is what people on the
0:47.1	other side feel about something. It's reputation on a personal level and on a
0:52.4	product it's is this something I want to be a on a the team players it? How did you pick your team of the people that you need? How did you
1:04.3	build your infrastructure to build the brand that you was that it became the day from the
1:09.0	ground level? This isn't that's it, I like this question.
1:12.7	So it's funny where my brain went.
	...

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