The #1 Paid Ads Campaign We Have Run (And Why You Should Copy it) | Ep. #1385

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 17 May 2020

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #1385, we share our number one paid ad campaigns and why you should copy them! We look at the amazing risk and reward that Eric experienced at Treehouse a few years back and Neil's use of webinar-based solutions to customer problems. Both of these examples are easy enough to incorporate into your business, so tune in to find out how! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Paid Ad Campaigns We Have Run and Why You Should Copy Them. [00:43] The risk that Eric took while working at Treehouse! [02:24] Pulling a rabbit out of a hat and saving the company at the last minute. [03:23] Neil's strategy for using video to offer a solution through a webinar. [04:31] Staying focussed on strategy and the effect that this can have. [05:13] Using AI to optimize your ads — the new way to do things. [06:06] That is it for today! [06:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Treehouse Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your load time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel and today we are going to talk about the number one paid ads campaign we have run and why you should copy it.
1:02.0	So I remember back in the day this was my
1:05.4	treehouse days when I was working, this was an online education company. I
1:08.4	gambled the entire company, so this is 54 people's livelihoods.
1:12.6	I gamble the entire company on YouTube advertising.
1:14.9	So-
1:15.1	Well, before you get started, you're making it sound really bad.
	...

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