The #1 Non-AI Task an Agency Owner Can Do to Grow With Andrew Foxwell

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 29 August 2025

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape.

Andrew discusses how AI is not only making advertising more automated and accessible but also revolutionizing the creative strategy game. He shares valuable insights on what works today and what doesn’t when it comes to creating effective ads and navigating Meta’s complex ecosystem.

Plus, Andrew presents a framework for agency owners who are feeling overwhelmed by AI adoption and the pressure of client expectations. His approach to identifying what matters versus what’s just noise will help you align your marketing strategy with Meta’s latest AI innovations.

In This Episode:

- Andrew Foxwell’s career in digital marketing

- Meta's investment in Andromeda and ad automation

- Meta’s AI innovations in organic traffic vs advertising

- What marketing agencies should be doing differently today

- Biggest challenges agencies are facing with AI adoption

- Helping agencies identify the "one thing they must do" and why

- Managing client expectations and communicating AI adoption plans

- How to connect with Andrew Foxwell and Foxwell Founders

Listen to This Episode on Your Favorite Podcast Channel:

Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491

Follow and listen on Spotify:

https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

https://www.youtube.com/@perpetual_traffic?sub_confirmation=1

We Appreciate Your Support!

Visit our website: https://perpetualtraffic.com/

Connect with Andrew Foxwell:

Website: https://www.foxwelldigital.com/

Email: [email protected]

Join Foxwell Founders: https://foxwellfounders.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Instagram - https://www.instagram.com/ralphhburns/

Hire Tier11 - https://www.tiereleven.com/apply-now

Connect with Lauren Petrullo:

Instagram - https://www.instagram.com/laurenepetrullo/

LinkedIn -

Transcript

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0:00.0	There's AI innovation that Meta is making to make things stickier for users.
0:04.7	What do you see inside your community for agencies, consultants and advertisers on what they should be doing differently today versus what they were maybe doing six months ago inside Meadow?
0:15.1	I think number one.
0:17.5	You're listening to Perpetual Traffic.
0:22.2	Hello and welcome to the Perpetual Traffic Podcast.
0:25.1	This is your host Ralph Burns, founder and CEO of Tier Levin, alongside my amazing co-host.
0:31.6	Lauren E. Petrula, the founder of Mongoose Media.
0:34.4	So glad you joined us here today.
0:36.1	And today, Lauren, we are getting deep on
0:40.0	meta. And if you're an agency, if you are somebody who's freaked out by all the changes in
0:47.0	meta, we have got the world's foremost authority slash expert, probably in my opinion.
0:58.5	One of the, one of the only guys I actually really follow when it comes to all this.
1:08.5	And from way, way back, I know. That's true. And surprise, surprise, he actually, this is his second appearance on perpetual traffic. We're going back and late. But first with me. First with me.
1:12.1	First with you. That's right. This was back with those other people that we don't talk about anymore,
1:18.3	Lauren. This is episode 113. We have got Andrew Foxwell from Foxwell Digital. He's the co-founder
1:25.7	of Foxwell Digital. Also has an amazing platform called Foxwell Founders, which my team is actually a part of.
1:32.8	So plug, plug, hint, int for that over there.
1:36.7	Welcome back to perpetual track.
1:39.3	Hey, thank you.
1:40.0	Once every 10 years.
1:42.6	That's it.
1:43.4	Once every 10 years. We'll talk to you when I'm 50. Yeah, that's true. The joke was when we first started this show, it was a digital marketer show. So we did this sort of a co-promote with digital marketer. And it took us 43 shows to get Ryan Dice on the first show. So his joke was sort of the same. He's like, yeah, I'll see you on, you know, episode 86. And we didn't have him back direct. Nice. Episode 200. It was only paying. You had him with Kossam, I think, a year and a half ago. Yeah. Did he? Hmm. Well, I don't know. He's retired from digital marketing. so we won't even worry about him today. But Andrew has not retired. Andrew, you have, tell people don't know you. Like, if somebody knows meta ads or Facebook has, it's sort of an OG, you're like one of the OGs in the space. And then, of course, you always say other people who are OGs, which is sort of kind of funny. But how did it all start with you?
	...

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