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Start converting your V2B audience into high quality leads today. Spend 200 pounds on your first campaign and get a 200-pound credit for the next one. Go to LinkedIn.com slash lead to claim your offer. Terms and conditions apply. What's up, gang? Welcome to The Greatness Machine. I'm your host, Darius from Shazday. I'm so pumped to have you here with me. Now, listen, the greatness machine were about two things. Number one, people were living their passions. And number two, those who are creating greatness in the world and doing both of these things despite the odds against them. Each episode, we're going to feature interviews with game changers, business leaders, you know, telling us their origin stories. What made them tick? What got them to where they are now? Why? So it can help you step into your greatness within your life, your business, and your career. Occasionally, you might hear a few solo episodes from myself, more as I say, as I leverage my 20 years of entrepreneurship as a CEO and founder to help you grow and level up in your journey to scale your life and your business.

So, come be a fly on the wall, enjoy the conversation, and I'm stoked to have you here with me.

Guys, welcome to his episode of The Greatness. I'm your host Darius Meshaw's name. Boy, do we have a special guest? Michael Easter is in the house. What's up, Michael? It's up, man. I'm glad to be here. Thanks for having me. Oh, man. Super, super pumped to have you here. Do you mind if I do a little bit of housekeeping, then we'll get jumping into the show? Yeah, dude. Housekeep away. Let's do it. So for let's do it, got to keep it clean. So for listeners who are new to the show, the greatness machine, we're about two things. People live in their passions and those creating greatness in the world and doing so despite the odds. Michael here is now the short of passion or greatness. So I was introduced to your work. I have a friend who owns a company in Atlanta, Georgia, Eddie Perez, former guests on the show. And he got me into like hyper reading.

I tried to, last year I read 52 books. A year before that, I read 35. This year, this year I lowered

the number, but I'm always pounding through a lot of books. And he and I recommend books to each other. And he does, he got into this kick last year where he's like, not eating this food, cold showers every day. He's like, like this list of like hard ass shit that he was doing to himself. And I'm like, and it was kind of inspiring. I think he read like 115 books. I mean, like, this guy's always challenging himself, but always trying to do hard things. And it's just around him testing himself. And I was like, so I asked him, I was like, man, like, what's up with that? Like, I mean, I know that you're trying to challenge yourself to be better. And he's like, you know, I read this book, the comfort crisis. And it just, you know, really changed the way I think about it. And so whenever he would say like stuff like that, I was always, he and I were always adding books to our list based off of each other's recommendation. So your book went on my list. Probably like, it was probably a year ago. And then, and so then I started asking him to come on the show. You booked and I was like, oh, it got lost in the shop. It was on my list, but I hadn't read it yet. And so, man, I read your book Comfort Crisis. I was telling you before the show, I just finished it this morning. And I'm really pumped to read your next book's scarcity brain. And yeah, man, like kind of a life-changing book. It was really cool. Like, you're awesome, dude. Like, really pumped to have you here to talk about all the things you've been studying and the work you've been doing. And yeah, man, just really excited to get out of this conversation today. Cool. Yeah. Well, I'm psyched. I'm glad your buddy got something out of the book. It changed his behavior.

And yeah, hopefully it'll work on you too.

We'll see.

Yeah.

Yeah.

I'm going to go take a cold shower after this.

Now, if you don't mind, I want to do your formal bio and then I would love to kind of get into some of your origin story if that works.

So cool.

So for listeners who maybe aren't

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