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The Greatness Machine

TGM Classic | Joshua Pellicer & Peter Cobabe | Navigating the AI Shift: Mindset and Strategy for Effective Adoption

The Greatness Machine

Darius Mirshahzadeh

Entrepreneurship, Education, Business

5.0135 Ratings

🗓️ 2 February 2026

⏱️ 72 minutes

🧾️ Download transcript

Summary

What if AI could revolutionize your business, streamline operations, and free you of mundane work? The use of artificial intelligence is no longer a futuristic concept. It is a game-changing tool that is transforming businesses across industries. From automating routine tasks to enhancing decision-making with data-driven insights, AI has the power to increase efficiency, reduce costs, and drive innovation. Joshua Pellicer and Peter Cobabe, the visionary co-founders of RLTM.ai, dive into these benefits, bringing a wealth of knowledge on how to seamlessly adopt and integrate AI into businesses.  Through their company, RLTM.ai, Joshua and Peter are dedicated to helping businesses integrate AI into their operations, making complex processes more manageable and enabling teams to focus on what truly matters.  In today's episode of The Greatness Machine, Darius is joined by Joshua Pellicer and Peter Cobabe to explore how AI is transforming business operations. They discuss the benefits of automating tasks, the essential role of a Chief AI Officer, and the mindset shift required for successful AI adoption. Joshua and Peter also emphasize the importance of having a clear vision to fully leverage AI's potential.  Topics include: Joshua and Peter discuss their mission behind founding RLTM.ai  The transformative impact AI is having on businesses How AI is being adopted and integrated into business operations The advantages of automating standard operating procedures (SOPs) with AI The essential role of a Chief AI Officer in maximizing the effectiveness of AI tools The mindset shift necessary for successful AI adoption The importance of clarity in defining goals and objectives The benefits of maintaining a flexible self-identity rather than being tied to a specific title And other topics…. Connect with Joshua: Website: https://www.rltm.ai/  Email: joshua@rltm.ai LinkedIn: https://www.linkedin.com/in/joshuapellicer  Twitter: https://x.com/joshuapellicer/ Connect with Peter: LinkedIn: https://www.linkedin.com/in/petercobabe Twitter: https://x.com/peterccobabe  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This episode of The Greatness Machine is powered by three incredible partners, helping entrepreneurs and leaders like you win. Indeed. If growing your team feels like a slow grind, Indeed makes it faster and easier to connect with the right candidates. And right now, our listeners can get a $75 sponsored job credit to give your job's extra visibility. Just go to Indeed.com slash Darius and let them know you heard about it here.

0:21.3

Indeed.com slash Darius.

0:23.1

Terms and conditions apply.

0:24.4

When it comes to hiring, Indeed, it has you covered.

0:26.8

Shopify.

0:27.7

It's 2026.

0:29.0

Time to stop waiting and start selling.

0:30.9

Shopify gives you everything you need to turn ideas into revenue online, in person,

0:35.3

and anywhere your customers are.

0:36.9

And there's nothing like the first sale notification.

0:40.0

Get started with Shopify's $1 per month trial at Shopify.com slash Darius.

0:44.2

That's Shopify.com slash Darius.

0:46.4

Set up your store and make your first sale with Shopify by your side.

0:49.9

Brevo.

0:50.6

Ready to level up your marketing?

0:52.1

Meet Brevo, the all-in-one marketing and CRM platform for email, SMS, automation, and customer management, all in one place. Plus, ARA, Brevo's AI assistant helps you create smarter and more personalized campaigns in real time. Get started free or use a code, Greatness, 50% to save 50% on select plans. Visit www.org www.org-brivo.com forward slash greatness. Love gang, welcome to The Greatness Machine. I'm your host, Darius from Shazda. I'm so pumped to have you here with me. And listen, the greatness machine were about two things. Number one, people were living their passions. And number two, those who are creating greatness in the world and doing both of these things despite the odds against them.

1:28.1

Each episode, we're going to feature interviews with game changers, business leaders,

1:31.7

telling us their origin stories, what made them tick, what got them to where they are now.

1:35.9

Why? So it can help you step into your greatness within your life, your business, and your career.

1:40.9

Occasionally, you might hear a few solo episodes for myself, as I say, as I leverage my 20 years of entrepreneurship as a CEO and founder to help you grow and level up in your journey to scale your life and your business. So come be a fly on the wall, enjoy the conversation, and I'm stoked to have you hear with me. Guys, welcome to this episode of The Greatest, my host Darius Mesheshazza. And boy, do we have two special guests, Joshua Pellis here and Peter Cobbop. Oh, Peter Cobab is in the house. What's up, guys? I almost fucked that up. How's it going, Darius? Oh, man. You know, sometimes I get a little overwhelmed when there's new and because i i was telling

2:19.0

you guys when we first started the show i said i've only done three people this is i think the third

2:22.6

or fourth time it's always like a new element but i'm i'm here i'm ready to roll you guys ready

...

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