Testimonials, Lead Generation, and More… (with Emmanuel Abolo) Pt. 2 - Sept. '21 | Ep 449

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 15 October 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Emmanuel Abolo’s YouTube Channel!

Timestamps:

(0:43) - When it comes to selling the offer, how do you include bonuses, and other upsells or downsells during your sales call? How do you avoid them saying “I’ll think about it”?

(3:24) - With your current wealth or current state, how would you approach yourself if given the chance to go back in time with the things you know now?

(6:46) - How do you handle clients asking for testimonials or references when they’re approached with a new offer?

(9:18) - How do position your agency for high-paying clients?

(11:21) - Can you elaborate on your 6 different channels of lead generation? What do you feel about organic markets?

(16:12) - So you have other books coming out about Lead Generation, Money Models, etc. After all these books, what would be next for you in the future?

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Transcript

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0:00.0	What's going on guys, this is a second half of very good podcast that I had with Aminial
0:04.4	Abolo.
0:05.4	He asked me a really good question, which is if I went back in time and I had all the resources
0:09.8	I had today, what would I tell myself then to fast-track my success?
0:13.1	I think it was an interesting answer that a lot of people got.
0:15.5	Good stuff out of, we transitioned to talking about reviews and testimonies and how to
0:18.9	stack those to get more people to want to buy your stuff.
0:21.5	And then finally, how to leverage those things into getting tons and tons of leads for your
0:24.8	business, especially if you are starting out.
0:26.9	And so if you are in any of those positions, I hope you enjoy it.
0:34.2	Welcome to the game where we talk about how to get more customers, how to make more
0:36.9	progress, how to keep them longer, and the many failures and lessons we have learned
0:40.1	along the way.
0:41.1	I hope you enjoy and subscribe.
0:43.1	So I mean, when it comes to selling this offer, right, you are putting out this offer
0:47.7	and usually when we say we are on sales scores, we basically have one to five things we just
0:52.5	want to double around, three to five things we want to sell in this corner.
0:56.5	So then do you include all this you just with for them to get to the point of the objection
1:00.6	and then you just, if you say, I can't do this, then you tell them, I have this cover.
1:07.6	So is that how you think I don't want to sell in this situation?
1:12.3	You want to include those bonuses because you want to over deliver.
1:15.9	So if I didn't promise you something and then when you buy it, you get more than I promise
	...

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