Understanding the human body is a team effort. That's where the Yachtel group comes in.

Researchers at Yachtolt have been delving into the secrets of probiotics for 90 years.

Yacold also partners with nature portfolio to advance gut microbiome science through the global grants for gut health, an investigator-led research program.

To learn more about Yachtolt, visit yawcult.co.

.jp. That's Y-A-K-U-L-T.C-O.J-P. When it comes to a guide for your gut, count on Yacolt.

This is Scientific Americans' 60-second science. I'm Karen Hopkins. This will just take a minute.

When it comes to communicating ideas, brevity is all the rage. Take a look at Twitter,

which allows just 140 characters to speak your piece. Now scientists, it seems, could learn a lesson

from the power of the tweet, because a new study shows that

scientific papers with shorter titles receive more citations. The article, tidily entitled

the advantage of short paper titles, is in the Royal Society Journal Open Science. Scientific careers

can be made or waylaid on the basis of publications, and the success of individual articles is often

determined by how frequently those papers are referenced in other publications. But what makes a paper

popular? Previous studies of the length of an article's title have yielded mixed findings, perhaps due to relatively

small sample sizes. So researchers decided to cast a wider net. Fishing in an academic

database called Scopus, they pulled out the most highly cited 20,000 papers for each of the seven years

from 2007 to 2013, and they found that papers with tercer titles topped the citation count.

Even when the researchers took into account the journal in which the

publication appeared, some have stricter restrictions on title length than do others, the findings held

true. Of course, title length isn't everything. The article's content and subject area obviously

attract different levels of interest. But a snappy title can't hurt. I mean, which would you

rather read? An article from the Journal of Immunology with the title, exposure of phosphatidyl

...