4.8 • 56 Ratings
🗓️ 20 September 2024
⏱️ 5 minutes
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0:00.0 | shares of Meta hit all-time highs today. One potential headwind could be a slowdown in T-moose growth. |
0:06.0 | The Chinese e-commerce app, one of Meta's biggest ad buyers. |
0:09.7 | Dear Djibosa, following that story for today's Tech Check, Katie. your job |
0:13.2 | following that story for today's tech check. |
0:13.3 | Kady. |
0:14.4 | Hey Leslie, so these discount shopping apps, |
0:17.0 | you named one of them Timu, there's also Sheehan. |
0:19.1 | They, as you know, have caught on like wildfire with American consumers when they first |
0:23.1 | launched here a big part of that was the billions of dollars in |
0:26.2 | advertising that they spent to entice consumers much of that at Meta and |
0:30.3 | Alphabet in fact according to the journal, TIMU was |
0:32.6 | met as top advertiser by revenue in 2023 and a top five |
0:36.6 | ad spender at Google. Now though the honeymoon seems to be over that could |
0:40.6 | impact core ad growth at those two tech giants just as they're |
0:44.4 | hitting highs in the case of meta. New data from Barclays on thousands of |
0:48.7 | T-Mus spenders point to weakness. New buyer activations well off of its peak and back at early |
0:54.3 | 2023 levels. This chart shows that the number of new shoppers |
0:58.1 | it's nearly half what it was less than a year ago. Last week shares were also hit by a White House plan to restrict |
1:05.2 | the use of a trade exemption that has helped Chinese e-commerce apps like T. Moo and Sheehan ship packages |
1:10.1 | to U.S. consumers duty-free. Parent company PDD also facing huge amounts of competition, |
1:16.0 | fiercer than ever competition in its largest market of China |
1:19.0 | and a potential slowdown there. |
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