Temu's $2B Marketing Blitz & Campaigns Take to TikTok

Morning Brew Daily

Morning Brew

News, Business, Business News

4.4 • 2.8K Ratings

🗓️ 13 February 2024

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

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Summary

Episode 256: Neal and Toby get into why politicians are using TikTok to engage new voters...and new users such as President Biden. Then, Beyoncé shocks the world with the announcement of her country album, but she isn't the only one who's jumping on the bandwagon. Next, Temu looks to attract US customers by doing what it knows best: spend millions on advertising. Plus, Toby examines an age-old trend of men paying for the first date. Lastly, the January gym rush is nonexistent and a radio tower mysteriously goes missing. Get your Morning Brew Daily Merch HERE: https://shop.morningbrew.com/products/morning-brew-daily-sweatshirt?utm_medium=multimedia&utm_source=podcast&utm_campaign=mbd&utm_content=shownotes Listen to Morning Brew Daily Here: https://link.chtbl.com/MBD Watch Morning Brew Daily Here: https://www.youtube.com/@MorningBrewDailyShow Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Good Morning Brew Daily Show, I'm Neil Freiman and I'm Toby Howell.
0:04.6	Today, Why Beyoncé and every other musician is putting out country albums?
0:09.5	Then you might be seeing a familiar face on Tik-Toc soon, the President of the United States.
0:15.0	It's Tuesday, February 13th. Let's ride.
0:19.0	So we got the Nielsen numbers in and unsurprisingly Super Bowl 58 was the most watched Super Bowl
0:29.8	ever.
0:30.8	A hundred and twenty-three million US viewers tuned in to see the script writers hand the chief victory across TV and streaming platforms,
0:37.8	shattering last year's mark of a hundred and fifteen million. That means the game will also go down as the most watch broadcast in US TV history,
0:46.2	which means that now Super Bowls account for all 10 and 29 of the 30 most watch US broadcasts ever. The finale of mass is the lone non
0:54.6	Super Bowl holdout. Neil what is going to be the next event to break this
0:58.6	Super Bowl dominance? Well I don't it's going to be, but I think the only thing that could break the NFL's stranglehold is if messy rounds up all of the best athletes in the world,
1:09.7	Ronaldo, Neymar, Serena Williams, Travis Kelsey, LeBron, Tom Brady, Jokovich, Simone Biles, and organizes a 100 meter
1:17.8	dash for $1 billion, sponsored by Emirates.
1:21.5	I think that could get at least 200 million viewers.
1:24.6	That is the only thing that could rank the Super Bowl Stringle Hole.
1:27.7	I literally had no- Would you watch that?
1:29.9	Absolutely not.
1:31.0	There's, it's the most uneven event ever.
1:33.4	Like you would have to have the visions or something like that.
1:35.8	I think Mr. Beast already did something like that too.
1:38.3	I'm a lot more practical.
1:40.0	I think it's going to be the next moon landing because we haven't had a moon landing in decades now and I think
	...

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