Hi Kirby. Hi, Sarah. Welcome to Los Angeles. Welcome Glamgelinos. We hope you stay a while.

Cute. That's cute. I think y'all are going to love this interview with Cressal Lim.. Chrisel is an incredible entrepreneur, but you're

probably more familiar with her from her blog from the early aughts, the Criselle Factor.

She was one of the original fashion girlies, if you will. She leads the most remarkable life if you follow her on Instagram,

Snapchat, TikTok. She has this amazing lifestyle that is so inspirational. We've known

Chris L for a while and we really wanted to get her on the podcast because she really is a force, not only within the fashion, but also the beauty industry.

So she had her blog for the longest time, obviously was super popular on social.

She launched a company called Bumo, which is a child care service.

It's expanding nationwide, but it's essentially a place where women can go

and work and have child care built in so that they're not so stressed out about it. But I think

the most notable thing that she's done over the last few years is she became the founder

and creative director of Fleur. And Fleur was a brand, I think, that, you know, the beauty community was familiar with in a sense, but not on this level.

And when Criselle got brought in, it completely changed the game.

She was able to take fragrance and make it something that people aspired to have or at least wanted to try

just from social video alone, which is a very, very difficult thing to do. We get into this in

the episode, especially with the launch of missing person. I remember thinking I absolutely

needed to have missing person because Michaela on

TikTok talked about how this fragrance made her feel. And fragrance is so tied to emotion that over the

years, people have been trying to figure out how to make the common beauty consumer want to try different fragrances

without being able to smell it through the screen. If Smelovision existed, it might be a different

story, but it's been a notoriously difficult category to nail. And Sarah and I both know this

from experience. So the fact that Cressel was able to

...