Teens Take Us Inside Bay Area Sneaker Culture

Bay Curious

KQED

History, Society & Culture, Places & Travel

4.9 • 999 Ratings

🗓️ 28 April 2022

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you see someone wearing a pair of pristine, gleaming white sneakers do you ever ask yourself: How do they keep their shoes so clean? We dig into sneaker culture with a couple of self-identified sneakerheads from John Henry High School in Richmond. And learn how internet influencers play a part. Additional Reading: Colorways, Hypebeasts and Influencers: Bay Area Teens Talk Sneakerhead Culture More Youth Takeover Stories Reported by Arline Villagres and Victor Rodriguez. Bay Curious is made by Olivia Allen-Price, Katrina Schwartz, Sebastian Miño-Bucheli and Brendan Willard. Additional support from Kyana Moghadam, Jessica Placzek, Amanda Vigil, Emiliano Villa, Carly Severn, Jen Chien, Ethan Lindsey, Vinnee Tong and Jenny Pritchett.

Transcript

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0:00.0	From K-QED.
0:03.0	If you walk into my house, one of the first things that you'll see is this rack of sneakers.
0:08.0	Running shoes to be specific.
0:10.0	Three, four, five, six, seven, eight, nine, ten, one, twelve. three four five six seven eight nine ten
0:14.0	running is a big part my life and this collection of well-worn
0:17.4	sometimes muddy shoes
0:19.2	they are my tools
0:21.0	now i'm not actively running in a lot of these shoes anymore, but I have a hard time
0:25.4	letting go of some of my favorite old pairs. Oh my gosh so this pair I did my
0:29.8	longest run ever in I think it was 42 miles. I'm a person who likes sneakers, but I am not, as I learned in today's
0:37.2	episode, a sneakerhead.
0:39.2	Top three shoes that I own, I would have to go with the Union Nike Dunks. The
0:46.7	Patent One's and the Syracuse Nike Dunk Highs.
0:50.6	That's Joseph Marin. He's a senior at John Henry High School in Richmond, California.
0:56.0	For him and other sneakerheads, shoes are about fashion, culture, status, being a part of something bigger.
1:04.0	I think it says a lot about the person's character.
1:07.0	If you ever see like a grandpa in sneakers,
1:10.0	you'd be surprised and then obviously I compliment him.
1:14.0	And sneaker culture has exploded in popularity around the world in recent years.
1:18.8	In 2020 it was a 79 billion dollar market globally. This hobby is big business in part because for
1:26.7	collectors it can be kind of addicting. I own around between 70 and 80.
1:33.2	Today on Bécurious, we're taking a closer look at sneaker culture with the students at John Henry High School in Richmond,
	...

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