Live Sports has been a lucrative investment over the past decade, but one that's

mostly been reserved for the super rich that can shell out billions of dollars

for sports teams and franchises.

Now that may be changing as you have C and W. W.E combined to create a professional sports

powerhouse with rights negotiations on the horizon and a way for retail investors to get it on the action.

This is Tech Check Weekly.

This week we dig deeper into the Ende

UFC W.W.E. Live Combat Wrestling Deal. Despite the decline of Linear TV, the move to

on demand, streaming content, and rise of video games and social media all fighting

for eyeballs and minutes spent.

Sports are one of the few live events that can reliably demand an audience.

As such, sports rights contracts, they have only climbed in value.

And there's a few new kids on the block.

Ari Emanuel, the hard charging empire building agent who built his agency into a publicly

traded media conglomerate partnering with Vince McMahon of the WWE.

We paid a fair price and I'll tell you why

we paid a little bit for control premium

we think we can extract from the business right now

and grow the business with all of our levers.

The deal brings together UFC, which Endeavor bought back in 2016 together with the

W. W.E. to create a Combat Centric live Events Powerhouse.

It is an all-stock deal with UFC commanding 51% of the new company, but looking at the

...