I'm going by Anthony Wood, the CEO of Roku, thank you so much for joining us here today.

So the big news out of CES is that you have these new TVs.

This is one of them right here.

Tell me, why is Roku making a bigger push into hardware

when this is a money losing part of your business? Well, Roku's business model

is to distribute our platform. You know, we just announced that we passed 70 million active

accounts, which is almost half of U.S. households now have a Roku to watch TV with.

The way we reach all those households is by selling our Roku TVs and by streaming players.

And Roku TVs are primarily sold to our TV partners like Hysens or TCL.

But we also announced that this is to

yes that we're selling our first Roku designed built and sold television.

And the reason we do that is that it allows us to continue to drive innovation, a platform

for innovation that we then give back to our TV partners.

So it sounds like in a way you see these hardware devices as being lost leaders, but you're

launching them at a time when there's concern about consumer demand.

There's inflation, there's talk of a recession. Isn't this a

particularly tough time to be doubling down on the hardware side of the business?

Roku is a service company. We generate billions of dollars a year in

revenue from advertising and from distributing streaming services and we have a great platform to do that.

But the core of that business is the market share of our platform.

And so 70 million plus active accounts.

The way we get that is through selling TVs and players

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