Hello everyone welcome to a Tech Check Plus live stream I am Julia Borstin

C. M. C. C. Your media and tech correspondent I'm very excited to talk today

about the future of sports and streaming with the NFL's chief media and

business officer Brian Rollup who's joining us now from Phoenix where he's getting

ready for the Super Bowl. Brian thanks so much for talking to us today.

Thank you Julia good to see you. So Brian, let's just start off the big picture. What are your expectations for ratings for this Sunday's game and how does it fit in with the ratings trends you've seen so far this season?

I think this season we've had a great year in viewership.

I think we were just down slightly, but really that was driven by the fact that for the first time in probably well over

30 years we have moved a package Thursday night football from broadcast television

to a new medium in Amazon.

So there's a little bit of a dip,

but that was what we expected.

And every other partner was up.

So I think we feel really good about the viewership.

It was strong.

And I think we've seen that all through the

playoffs so come Sunday assuming we have a close game I think this will want to be

the most one of the most watch view Super Bowls we've had.

Interesting and of course a big halftime show as well.

But one thing I'm curious about before we talk more about streaming and Amazon and those rights packages,

just to hear a little bit about the value of this particular game.

I've been reporting on the fact that the cost of a 30 second spot is now $7 million.

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