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Marketplace All-in-One

Tech companies want marketable web addresses. These island nations are selling them.

Marketplace All-in-One

Marketplace

News, Business

4.51.4K Ratings

🗓️ 12 December 2023

⏱️ 10 minutes

🧾️ Download transcript

Summary

Since 1974, an international standard has governed the assignment of two-letter identification codes to every country and territory on Earth. When the internet came along, those codes were used in website domain names, and it didn’t take long before outside companies started using them too, paying premiums for some particularly marketable codes. Marketplace’s Lily Jamali spoke with journalist Amy Thorpe about the profitable domain name marketplace.

Transcript

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0:00.0

Today a brief tour around the world of internet suffixes.

0:06.0

From American public media, this is marketplace tech.

0:09.0

I'm Lily Dramale. Since 1974, well before the onset of the modern internet, there's been an international standard

0:25.8

that's governed the assignment of two letter codes to every country and territory on earth.

0:32.0

China got CN, Brazil got BR, the US of course got US.

0:38.0

When the internet came along, those two letter codes

0:40.7

started getting used in domain names to signify where the owner of a website was

0:45.2

based, but it didn't take long before outside companies and organizations started using them

0:50.6

too.

0:51.6

In fact, for years now, they've sometimes been willing to pay a premium

0:55.1

to use certain suffixes. Journalist Amy Thorpe has been writing about the profitable domain

1:01.0

name marketplace for the website Rest of World. She said

1:04.8

there's one trait that several well-known websites have in common.

1:08.4

These sites use something called a domain hack which is pretty much a clever usage of a domain suffix usually

1:16.0

added to create an extra level of meaning to a domain by spelling out a phrase, a word or a name.

1:25.0

So like to start with Twitch for example,

1:28.0

Twitch isn't actually operating out of Tuvalu,

1:32.0

even though their domain name is

1:34.0

W.W. dot Tewe. Tewelu is an island nation in the

1:39.4

south Pacific that has that dot TV domain suffix.

1:45.0

Yes, yeah, exactly.

1:46.2

So Tuvalu was assigned dot TV in 1995.

...

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