4.8 • 9.4K Ratings
🗓️ 20 February 2019
⏱️ 3 minutes
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Work doesn't have to suck; science says so. Take a trip inside the minds of expert networkers and Olympic champions, an Oscar-winning director and an office-politics whisperer — who've all mastered ways to make work more creative and more fun.
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0:00.0 | Ted Audio Collective |
0:07.0 | I'm Adam Grant. I'm an organizational psychologist. |
0:10.0 | No, I don't organize closets and I definitely can't cure your OCD. |
0:15.0 | I study how to make work not suck. |
0:17.0 | And I love learning from people who are especially good at that. |
0:20.0 | Like this guy. |
0:21.0 | I didn't know already rules! |
0:23.0 | I thought I could use Guile! |
0:26.0 | This is Herb Keller, the founder and longtime CEO of Southwest Airlines. |
0:30.0 | And this recording is from the floor of a boxing rift. |
0:34.0 | A few years ago, Southwest got into a legal tangle with another airline over a slogan they shared. |
0:42.0 | But they didn't go to court. There was no loss in it. |
0:45.0 | We don't need those taken lawyers! We're gonna do it in the ring! |
0:48.0 | Herb and his rivals CEO decided to arm wrestle for the rights to the tagline. |
0:53.0 | And the winner paints all of Ted Bay! |
0:55.0 | What followed was a giant arena smackdown that drew tons of press and raised money for charity. |
1:01.0 | Very much not business as usual. |
1:03.0 | That's a good idea! That's the way she knew it! |
1:09.0 | But Herb wasn't just a guy with a good nose for flashy photo ops. |
1:13.0 | He had a lot of heart. |
1:15.0 | He even once took the time to call a young nobody, an unknown professor. |
1:19.0 | Professor Grant, this is Herb Keller at Southwest Airlines. |
... |
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