Teaser Videos & Using an Existing Social Media Platform to Build Another - 41

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 18 April 2015

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Chalene talks about understanding your niche and targeting your messages to a specific audience. She also defines what it is to "over-niche" yourself - narrowing your topics and customer experiences to the point that there are too few opportunities to engage and to few people to interact with. You'll get some tips to help you explore and understand your potential lifers so that you can target your message to the right amount of people. Also, Chalene answers the question, "Can you leverage one social media platform to grow a new social media account?" It's about understanding the customer experience and understanding what your overall objective is - most likely, driving potential customers to your website or opt-in page. Chalene also suggests some questions you can ask your audience to help increase engagement and, hopefully, shares on Facebook, Instagram, YouTube, and Pinterest. Join the InstaClubHub to go deep in learning all the latest tips and strategies to Instagram growth and engagement! InstaClubHub.com Check out all the brand new Push Journal designs!!! Hurry and get yours before they sell out!! www.pushjournal.com Links from today's episode: Leave Chalene or Brock a message or ask them a question at ‪(619) 500-4819‬ Not sure what your thing is? Go to Chalene.com/MyThing Learn more about Kajabi Leave Chalene a Voicemail review or question for a chance to win a gift HERE Stop dieting & start living: PhaseItUp.com Get the 131 Book!!! Here's The System I Use Every Day to be More Organized & Crazy Productive: www.pushjournal.com Sign Up For MY WEEKLY NEWSLETTER and you'll get FREE tips on how to live a ridiculously amazing fun-filled life! Be sure you are subscribed to this podcast to automatically receive your episodes!!! Subscribe to The Chalene Show!!! Join our NEW, awesome PodSquad on Facebook here! Get episode show notes here: www.chalenejohnson.com/podcast Connect with me on your fav social platform: Chalene: SnapChat: ChaleneOfficial Facebook: www.Facebook.com/Chalene Instagram: www.Instagram.com/ChaleneJohnson Twitter: www.Twitter.com/ChaleneJohnson TikTok: @chaleneOfficial Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Hey! Send me a tweet & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

Click on a timestamp to play from that location

0:00.0	GSK believes innovation starts when you stop to listen. That's why GSK and Veeve Health
0:08.1	Care have partnered with the HIV community for decades and developed medicines that
0:13.5	better fit the lives of people living with HIV. That's just one example of how GSK unites
0:19.8	science, technology and talent to get ahead of disease together. Visit gsk.com to learn more.
0:30.0	Welcome to Build Your Tribe with your host, Shalene Johnson.
0:33.9	Yo, what is up? This is Build Your Tribe 2.0, where I answer your questions about anything
0:40.9	related to owning, operating and growing your business. My name is Shalene Johnson and
0:47.1	you name it I've done it in business from selling knives door to door, to implementersholes,
0:53.6	to used carlots, to online businesses. I've either done it or I've coached somebody else
1:00.2	to a level of success that you too can achieve. You just need to know the formula to have a
1:05.6	little persistence and some inside information. And so that's what we're going to do here.
1:10.2	I'm going to answer your questions. No question too small, no question too big. If I can't
1:15.2	answer it, I'll tell you where you can probably find the answer. You can ask your questions
1:20.2	by going to shalene Johnson dot com forward slash ask shalene. So let's get to it y'all.
1:27.6	Hey, Shalene, my name is Tori Toath and I live in New York City. I've been doing video
1:34.2	in my business religiously for over a year now. I have over 133 videos on YouTube that
1:41.8	I've actually been transferring over to my Facebook fan page. Now, one of the things
1:47.1	I recently started doing because I feel like a lot of people are seeing the same content
1:51.2	on my Facebook on my YouTube. And I'm also trying to get more engagement over on Instagram.
1:58.2	I've been creating these teases, these video teases. So it'll be on Instagram would be a
2:04.6	15 second tease on Facebook. It'll be a 30 second tease. And basically what I do is
2:09.3	I quickly say what I'm going to talk about in my weekly video over on YouTube. And I
	...

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