TEASER: Into the Fold with Brompton's Will Butler-Adams

The War on Cars

The War on Cars, LLC

Cars, Society & Culture, Culture, Bicycling, Politics, Urbanism, Walking, Transportation, Cities, Transit, News Commentary, News

4.9 • 937 Ratings

🗓️ 25 April 2023

⏱️ 3 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On our last episode, we mentioned the brief cameo that a Brompton folding bicycle had on season 2 of Ted Lasso and why that bicycle model in particular was a very deliberate choice meant to convey something special about the character who rides it, Dr. Sharon Fieldstone.

For this bonus episode just for Patreon supporters, we talk with Brompton's Managing Director, Will Butler-Adams, about the chance meeting that brought him to the iconic British bicycle company, where the bike industry fits into safe streets advocacy, his thoughts on building cities for people and why his company's iconic and quirky machine is the "Swiss Army knife of bikes."

***This is a preview of a Patreon-exclusive, ad-free bonus episode. For complete access to this and all of our bonus content, become a Patreon supporter of The War on Cars.***

Transcript

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0:00.0	Hey everybody I'm Doug Gordon and this is a quick preview of a bonus episode with Will Butler Adams, the managing director of Brompton Bicycle, the iconic
0:16.4	British folding bicycle brand.
0:18.7	The complete interview is available to Patreon supporters of the War on Cars.
0:23.0	If you sign up, you will get access to bonus episodes like this one,
0:27.0	as well as ad-free versions of regular episodes,
0:30.0	merch discounts, and we'll send you a handwritten thank you note and stickers.
0:35.0	Go to Patreon.com slash the War on Cars pod and sign up starting at just three dollars a month.
0:42.0	Thanks.
0:45.0	What we want our mission as a company is to create urban freedom for happier lives.
0:52.0	It's not to sell millions of Brompton's. It's not he doesn't even
0:55.6	mention a bike because the thing that really excites us is not the bike. It's what the
1:00.9	bike does for you. It's what it makes what it how it makes you feel how it makes you your life better which it does and we're just part of this journey
1:10.9	This this re-enlightement of urban living. And somehow we, someone in the automotive industry
1:20.4	came up with a very sexy looking thing that we all stared at and got excited about
1:26.8	and sort of spent 50 years mesmerized by and we're having this epiphany, this realization that hold on this
1:37.1	is not at up this doesn't make sense hold on we've designed the city where most of us live with our families and children
1:46.0	Around a square metal box like who came up with that and an even more bonkers the Box isn't good for us.
1:53.6	It creates bad things, it takes up precious space.
1:57.1	So we need to rethink our cities and design them around the human,
2:00.8	around the community, around the family, and we got a sense of that
2:05.0	through the tragedy of COVID.
2:07.0	Many cities around the world
	...

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