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June is Pride Month, where we celebrate the LGBTQ community and stores roll out their pride

merch to rake in some of that sweet gay cash.

Or as it's known in the gay community, money.

But this year, things are different.

Pride Month is here, and some big brands have gone conspicuously quiet.

Corporate America is scaling back.

It's marketing that includes selling pride-themed merchandise or posting supportive messages on

social media. Walmart, MasterCard, Comcast, Pepsi, and more have either stopped or scaled back

pride events. Anizer Bush not sponsoring Pride St. Louis after a 30-year partnership.

Target's once bold pride displaced, now stripped bare.

Absolutely despicable.

Target has completely abandoned its role as the number one destination for gay people

with horrible fashion sense.

But the question is, why are these companies suddenly retreating back into the closet?

More than 60% of more than 200 executives say they fear backlash from the Trump administration

and its actions against diversity, equity, and inclusion efforts by companies.

Our country will be woke no longer.

Some also fear falling prey to conservative activists and customers

becoming the next Bud Light.

Some companies writing checks but asking that their names and logos not be included.

It's just a strange time for pride this year. Come on.

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