The things that really drive growth, the things that really determine if something is going to be a multiplier or not,

is when an activity falls into the area of being not urgent, but important.

These are the things we put off.

We put off creating that sales process.

We put off building our audience.

We put off launching the new product.

The things that are important but aren't urgent.

We put those off usually for the things that are important but aren't urgent. We put those off usually for the

things that are urgent, like that customer left a bad review, or I have this email that I've got

to send, or the website isn't working. These things that come up that are urgent, that appear important, but really don't drive the company forward.

Hey, capitalists, in traditional throwback Thursday fashion, we're re-releasing one of our most popular episodes that we've had on

Capitalism.com. Enjoy.

What's up, Fastlainers? Ryan Daniel Moran here. Welcome to Freedom Fastlane.

You caught me in a good mood today. There are just amazing things happening here at Freedom Fastlane at Capitalism.com. And I feel inspired to share a

message with you today about the idea of reserving your time and your investment for multipliers. Now,

multipliers is a term that I think I picked up from Dan Sullivan, who I think is one of the

smartest entrepreneurial thinkers alive. Maybe the smartest entrepreneurial thinker alive.

If you don't follow him, get all his podcasts, read all his books.

He's fantastic. I don't know where I picked up my definition of the word multiplier, but I wrote a

blog post over at freedomfastling.com recently where I made the argument that it is stupid to fund your

own inventory. So if you sell physical products, especially if you are

an Amazon.com seller, you should not be funding your own inventory. And the argument that I made

...