Hey everyone, welcome back to the GaryVee Audio Experience.

In today's episode, Gary gives a keynote about how to get over your fear of judgment

from posting on the internet. Stay tuned.

This is the GaryVee Audio Experience.

The fact that we sit here in 2020 in the maturity of the social web and these opportunities

and there are still two platforms, right this second, that requires zero dollars

for you to start communicating what you want to happen in the world, I think is remarkable.

That doesn't even take into account the fact that Facebook adds YouTube pre-rolls,

this new Spotify ad product that is going to have hosts read live reads like the old radio game

for podcasts, Facebook, all Twitter, Twitter's appropriately priced but everything I've just

mentioned to you, the ads are underpriced, the cost of spending a thousand dollars on these

platforms to get people to see something is underpriced. I really am desperate with even the

tone and tenor that I'm bringing to this talk, I'm desperate for people to understand how wild

this is. I want to remind everybody for everybody who raised their hand in the first group like

myself, the way you built a business or brought awareness if you're 43 and older and the way we

grew up was by spending a lot of money, ads cost money, direct mail, newspaper, radio ads,

television, that cost money. It was a very high cost of entry to build brand. Brand is the whole

game. I think when I analyze what's going on in the business world and with people,

I think most people are transactional. I believe, how many people here are entrepreneurs? Raise your

hands. I believe the majority of the hands that just went up that when I look at the delta between

the ones who've won and the ones who've won less than they've wanted to, I put them always in my

mind into two groups. One, one group is transactional, aka deeply care about the money in the short term

...