TBT: Ask Marco - Goal Setting in Real Estate Investing

Passive Real Estate Investing

Real Estate Investing with Marco Santarelli, Investor and Entrepreneur.

Business:investing, Education, Entrepreneurship, How To, Investing, Business

4.8 • 953 Ratings

🗓️ 23 October 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Click Here for the Show Notes In today’s episode, Marco dives deep into one of the most practical and powerful tools for real estate success — SMART goal setting. Today’s question comes from Charms, who writes in with a thoughtful list of topics every new investor should be asking about: how to create achievable real estate goals for 2021 and beyond, what kind of cash flow investors can expect outside of expensive markets like California, whether to set up a company before buying a first rental, and even which personal finance tools and books are worth the time. Marco breaks it all down with clarity and enthusiasm, focusing on how beginner investors — especially couples still working full-time jobs — can use SMART goals to chart a realistic path toward financial freedom. He also shares his personal habits for continuous learning, from paper books to eBooks and Audible, and offers straightforward advice on tracking your finances without overcomplicating the process. Whether you’re aiming to replace your income with cash-flowing rentals or simply want a framework to measure your progress, this episode will help you turn broad ambitions into specific, measurable, and time-bound results. 🎧 Tune in now to discover how to set SMART goals that actually move you toward your investing dreams — and don’t forget to subscribe, leave a review, and share this episode with a friend who’s ready to build wealth through real estate! -------------------------------- Throwback Thursday Episode (The episode originally took place in the year 2020) This episode is part of our Throwback Series and may include references to older content such as web classes, events, promotions, or links that are no longer active or available. While the conversation and insights still hold value, please note that some information may be outdated. -------------------------------- If you missed our last episode, be sure to listen to Deal Breakdown: How One Turnkey Property Pays You 4 Different Ways Download your FREE copy of: The Ultimate Guide to Passive Real Estate Investing. See our available Turnkey Cash-Flow Rental Properties. Our team of Investment Counselors has much more inventory available than what you see on our website. Contact us today for more deals.

Transcript

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0:00.0	Welcome to passive real estate investing, the show where busy people like you learn how to build substantial passive income while creating wealth for the long term. And now, here's your host, Marco Santorelli.
0:13.0	Hello, my friends. Welcome back to passive real estate investing, where we dive into the world of real estate investing, among other related topics, to help you with your real estate investing journey.
0:23.8	Today, we're doing something a little different.
0:26.5	We're going to take a trip down memory lane and showcase an important episode from the past on what we call our throwback Thursday episode.
0:34.9	Now, whether you've been with us since the beginning, which goes back to 2015,
0:39.1	or you're tuning in for the first time, this episode is a must listen. We are revisiting one of our
0:45.8	more popular episodes from the past. And believe me, what we discussed back then, whether
0:51.0	it's six months ago or six years ago, is just as relevant today. So sit back,
0:56.8	relax, and let's rewind the clock for this great episode. Enjoy. Today's question comes in from
1:03.2	Charm, and she writes in and says, hello, Marco, your podcast is practical and with an outstanding
1:09.4	delivery. Thank you. Please give examples of
1:12.3	smart goals for real estate investors, and she says beginner real estate investors, that are
1:17.8	possibilities for 2021 and in the next five to seven years for couples who are still working day jobs.
1:24.3	What is the average cash flow per unit outside California? So I assume you live in California,
1:29.4	which is a very expensive market. Is it a requirement to set up a company before and when an investor
1:36.1	has bought the first rental property? I want to replace my income with cash flow properties and
1:41.5	become a full-time real estate investor. Well, that's a goal right
1:44.4	there. Congratulations. We also appreciate your recommendations for books. Do you read actual books,
1:50.0	Kindle, or Audible? I have been listening to Rich Dad, Poor Dad on Audible and motivated to grow my
1:56.1	real estate education. Also, what personal finance tracking software would you recommend for
2:00.5	real estate investors? Thank you, Marco, for tracking software would you recommend for real estate investors?
2:01.8	Thank you, Marco, for the excellent work and helping beginner real estate investors
	...

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