TBNS: Why Libertarians Keep Losing Voters

Lions of Liberty Network

Lions of Liberty

Education, Business, Comedy, Self-improvement, News, Politics

4.6 • 672 Ratings

🗓️ 16 October 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Why do Libertarians keep losing the messaging war—especially when Americans are begging for something beyond Team Red and Team Blue? Every poll shows voters are done with the two-party system. They’re desperate for a new choice. So why aren’t libertarian candidates breaking through? This episode of The Brian Nichols Show takes a hard look at what’s really going wrong—and how to fix it. Studio Sponsor: ⁠Cardio Miracle⁠ - "Unlock the secret to a healthier heart, increased energy levels, and transform your cardiovascular fitness like never before.": ⁠CardioMiracle.com/TBNS⁠ We don’t lose because liberty is weak—we lose because our delivery sucks. For too long, Libertarians have led with labels instead of lives, theory instead of results. Brian breaks down how to “speak human”—to stop preaching ideology and start solving kitchen-table problems. Rent. Groceries. Schools. Safety. He explains how to translate libertarian principles into stories, empathy, and outcomes that normal people actually care about. From immigration to inflation, crime to education, this episode walks through real-world examples of how to reframe liberty for impact. Want to talk about open borders? Don’t. Talk about property rights, safety, and fairness. Want to talk about inflation? Don’t start with “End the Fed.” Start with your paycheck. Why does it buy less? Because Washington printed your dollar into dust. Brian also shows how to blend compassion with common sense. Real reform means recognizing that liberty without order is chaos—but order without liberty is tyranny. Whether it’s protecting communities through smart policing, letting parents choose schools that fit their kids, or giving small businesses room to grow, this is liberty that works. So if you’ve ever wondered why Americans agree with libertarians in theory but not at the ballot box, this is your roadmap. It’s time to stop selling an ism and start selling solutions. Because freedom isn’t a debate—it’s a product. And when you sell it right, everyone wins. Order ⁠Cardio Miracle⁠ (⁠CardioMiracle.com/TBNS⁠) for 15% off and take a step towards better heart health and overall well-being! Submit Listener Questions to ⁠[email protected]⁠ to hear your questions and perspectives answered and shared each and every week! WATCH The Brian Nichols Show, available on ⁠YouTube⁠ & ⁠Rumble⁠. With over 1025 episodes featuring local candidates, elected officials, economists, CEOs, and more, each show educates, enlightens, and informs. Follow Brian on social media: X.com/Twitter ⁠(https://www.briannicholsshow.com/twitter⁠) & Facebook (⁠https://www.briannicholsshow.com/facebook⁠) Don't forget to like, share, and subscribe to ⁠The Brian Nichols Show ⁠for more captivating interviews and insights into common sense solutions for local problems! Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	In the Premier League, everyone pushes their hardest to win. And now it's your turn. With their EPL fantasy challenge, Coca-Cola are giving you a chance to win big by beating the best. All you have to do is build a team based on rules set by an icon. And to help you on your way, I've got a tip to help you build your team. Make sure you keep an eye on fixtures. Who are the players up against next? Sometimes it's not about form.
0:21.7	Like there are some players that, for whatever reason, always play well against certain teams.
0:27.0	To do your research. To get involved in the EPL Fantasy Challenge, all you've got to do is grab
0:31.8	a Coke and scan the code on the pack. Just by playing, you get a chance to win Coke swag or
0:36.6	vouchers. But if you beat the icon
0:38.9	who set the rules, you could win vintage Coca-Cola jerseys, Premier League tickets, and more. So go
0:45.0	ahead and get involved. Grab a Coke, drink it in. Welcome to Brian's briefing, part of the Brian
0:50.7	Nichols Show. I'm Brian Nichols and in these focused episodes, I dive into key
0:54.7	issues, ideas, and principles that shape our world. No frills, no fluff, just straight talk
1:00.5	on matters that count. Now, let's get started. Why do libertarians keep losing the messaging
1:06.9	war, even when so many Americans say they want something beyond team red and team
1:12.8	blue. I mean, think about it. Every poll shows people are fed up with a two-party system. A majority of
1:19.0	Americans tell Gallup year after year that we need a real third option. That's not a fringe idea
1:25.8	anymore. That's mainstream frustration.
1:29.2	And yet, libertarian candidates still struggle to break through, even in years when voters are practically begging for another choice.
1:37.6	In 2016, the libertarian ticket hit about 3.28% somewhere in there of the national vote, which was their best showing ever, but it still
1:47.1	came nowhere close to mainstream impact. So what's going on here? Well, I'll give you my
1:53.0	blunt answer. We keep selling as libertarians the ism instead of selling solutions. Normal people
2:00.7	don't wake up craving a new ideology.
2:03.5	They wake up worrying about rent, groceries, gas, safety, their kids, schools.
2:09.1	And if our pitch starts with philosophy, instead of kitchen table fixes, we lose,
2:15.3	even when our principles are right.
	...

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