Taylor Lorenz: The Disruptive Force of Online Creators
Guy Kawasaki's Remarkable People
Guy Kawasaki
4.6 • 667 Ratings
🗓️ 11 October 2023
⏱️ 55 minutes
🧾️ Download transcript
Summary
In this episode of Remarkable People, join host Guy Kawasaki as he engages in a thought-provoking conversation with Taylor Lorenz, an acclaimed technology reporter for The Washington Post and author of Extremely Online.
Lorenz has spent two decades documenting the profound impact of internet culture on society. Her debut book, Extremely Online, serves as the magnum opus of Internet history, revealing how influencers and creators have disrupted our world.
Lorenz explores how early mommy bloggers monetized personal brands online, teen selfie stars redefined fame, and TikTok creators forged new career paths outside traditional pipelines. These seemingly fleeting trends represent significant economic and social transformations in the 21st century.
Join us as Lorenz provides an insider's perspective on the internet's role in enabling creators to amass followings that confer lucrative influence. Plus, discover how a Twitter ban in December 2022 only added to her street cred. Don't miss this enlightening conversation on the evolution of the digital landscape.
Guy Kawasaki is on a mission to make you remarkable. His Remarkable People podcast features interviews with remarkable people such as Jane Goodall, Marc Benioff, Woz, Kristi Yamaguchi, and Bob Cialdini. Every episode will make you more remarkable.
With his decades of experience in Silicon Valley as a Venture Capitalist and advisor to the top entrepreneurs in the world, Guy’s questions come from a place of curiosity and passion for technology, start-ups, entrepreneurship, and marketing. If you love society and culture, documentaries, and business podcasts, take a second to follow Remarkable People.
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Transcript
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| 0:00.0 | In my years of entrepreneurship, I've seen countless startups. And here's the truth. |
| 0:07.3 | Smart spending drives growth, which is something Brex has championed. Brex isn't just a corporate credit |
| 0:14.0 | card. It's a strategic tool to help your company achieve peak performance. Corporate cards, banking, expense management, all integrated |
| 0:24.1 | on an AI-powered platform that turns every dollar into opportunity. In fact, 30,000 companies |
| 0:32.9 | are trusting Brex to help them win. Go to brex.com slash grow to learn more. |
| 0:48.0 | I'm Guy Kawasaki and this is remarkable people. We're on a mission to make you remarkable. |
| 0:56.0 | Helping me in this episode is the remarkable Taylor Lorenz. |
| 1:01.0 | She is a technology reporter for the Washington Post. |
| 1:04.9 | Prior to this position, she was a technology reporter for the New York Times. |
| 1:09.9 | And before that, a staff writer for the Atlantic. |
| 1:13.4 | What greater street cred can she have than Twitter? That bastion of free speech banned her in December |
| 1:21.5 | 2022 because she asked Elon Musk, that defender of free speech, for a comment. |
| 1:30.6 | For 20 years, Taylor has documented how the Internet culture impacts all aspects of society. |
| 1:37.8 | Her new book, Extremely Online, The Untold Story of Fame, Influence and Power on the the internet is the magnum opus of internet history. |
| 1:49.6 | In this book, Taylor explains how early mommy bloggers monetized personal brands, |
| 1:56.0 | teenage selfie stars redefined fame, and TikTok and YouTube creators forge new career pads outside traditional |
| 2:04.9 | lines. Though easily dismissed as fleeting trends, these cultural shifts represent disruptive economic |
| 2:12.6 | and social transformations. Her book presents the definitive insight history of social media, |
| 2:20.2 | influencers, and content creators. I'm Guy Kawasaki, and this is remarkable people. |
| 2:27.7 | This podcast, by the way, is sponsored by Merge 4, M-E-R-G-E, and then the number 4. |
| 2:36.0 | They are the creator of the world's coolest socks, and I am an investor in the company. |
| 2:41.5 | If you use the promo code, friend of Guy, all lowercase, you will get a 30% discount. |
... |
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