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Rock Your Brand Podcast

TAS 338: TAS Power Hour - Open Brand - Product Positioning - Keywords - Launching - Optimization and MORE!

Rock Your Brand Podcast

Scott Voelker

Email List Building, Email Marketing, Online Marketing, Business, Digital Product Creation, Blogging, Start A Business, Marketing, Brand Building, Make Money Online, Passive Income, Entrepreneurship, Online Business

4.8 • 1.1K Ratings

🗓️ 27 March 2017

⏱️ 70 minutes

🧾️ Download transcript

Summary

What are the latest developments with the TAS crew? What new changes should you be prepared for? What can you do to get the most out of your business? It’s time for another session of the TAS Power Hour! Scott, Dom, and Chris are ready to deliver some great and exciting updates and tackle some important and relevant news. In their long-ranging conversation, they cover an Open Brand update, product positioning, keywords, product images, email list building, and so much more! You don’t want to miss this informative and helpful episode.

Make sure your product is in the right category

When you begin putting together your Amazon product listing, make sure to pay attention to the details. Even things like making sure your product are in the right category can be crucial to your success. The last thing you want is to get into the wrong category, start to rank really well, and then have Amazon come along and move you to your correct category and have you start from square one all over again. It may end up being a slow and frustrating process starting out but take the time and make sure your product is in the right category from the start to avoid a bad situation down the line. To hear Scott, Dom, and Chris discuss this further, listen to this episode of The Amazing Seller.

Don’t underestimate the power of a product’s image!

Getting started with selling on Amazon can be overwhelming. There are a lot of moving pieces and details that you need to pay close attention to in order to get your business started on a solid foundation. Because of all the complexities, you might be tempted to skimp on the image quality for your product listing. A word of caution - don’t skimp! On this episode of The Amazing Seller, Scott explains how important good quality images are to a successful Amazon listing. If you are tempted to take the shortcut, make sure you listen to this episode before you do!

Build an Email List

What would it take for you to start a marketing email list? Do you need to hear the benefits? What about a successful example that will net you a great start to building a list? You’ve got to hear Scott, Dom, and Chris talk about how easy it is to get started with building a list. This is the vital next step you need to take to expand your business. On this episode of The Amazing Seller, they discuss their recent project of creating a Kindle book that they gave away and how that greatly improved and expanded their email list. It’s a great example of what you can do by learning these easy marketing strategies. If you’d like to hear more about building an email list make sure to check out this episode!

1K Fast Track

Have you been debating about launching an Amazon Private Label business? Are you still kicking the tires and trying to decide if this is for you? Just jump in! The best way to start is by getting involved with the 1K Fast Track. This is a group designed for people just like you. You will learn with others who are trying to get their start and who likely have the same type of questions and concerns that you do. Don’t wait any longer. Take the next step and get your name on the list for the next 1K Fast Track group. You won’t regret it! If you’d like to hear Scott, Dom, and Chris explain more of the benefits of this group, make sure to listen to this episode of The Amazing Seller.

OUTLINE OF THIS EPISODE OF THE AMAZING SELLER

  • [0:03] Scott’s introduction to this episode of the podcast!
  • [4:00] Dom and Chris join Scott for a TAS Power Hour.
  • [6:10] Dom gives an update on the open brand.
  • [14:00] What was the process like once everything went live?
  • [25:20] Dom and Chris talk about supplier issues in China.
  • [28:40] Amazon keywords, indexing and de-indexing.
  • [36:00] The necessity of having quality images.
  • [

Transcript

Click on a timestamp to play from that location

0:00.0

Well hey hey what's up everyone welcome back to another episode of the

0:06.2

amazing seller podcast this is episode number 338 and today I'm going to

0:11.2

share with you one of our recent TAS power hours with my good friends,

0:15.3

Chris Schaefer and Dom Sugar. And yeah, we sit down and talk about some random stuff.

0:21.6

But let me kind of give you a heads up of what we

0:23.8

ended up talking about after we finished and that was the open-brand

0:28.2

concept now we've talked about this in the past we have a brand that we are

0:31.9

partnered with right now and that's exactly

0:34.0

what we do and we talk about like how that's going we actually talk about a

0:37.6

product that we launched and is doing well over 15 sales a day with no

0:42.1

reviews actually I think we just got one review well over 15 sales a day with no reviews.

0:42.6

Actually, I think we just got one review.

0:45.1

And it's been consistently doing well,

0:47.4

rate straight out of the gate.

0:48.6

We talk about that.

0:49.5

We talk about why we feel that is.

0:51.6

We also talk about product positioning, which is really

0:54.5

really important, like how to take a product and then maybe position it

0:57.9

differently to another market, but it's kind of like the same kind of

1:00.9

of product. Again, that'll make sense as you hear us, you know, talk about this in detail. We talk about keywords. We talk about launching. We talk about optimization and a whole bunch more because it's just a random conversation that we were having sitting down as we normally

1:16.1

do. We just kind of hit record and we do this on Facebook live. We do that inside of the

1:20.7

TAS Facebook group. So if you want to watch one of these or listen in,

...

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