4.6 • 13.2K Ratings
🗓️ 7 June 2023
⏱️ 40 minutes
🧾️ Download transcript
It’s the 1990s and Walmart’s replaced Kmart as America’s biggest retailer.
But now that it’s on top, its business practices are under fire. And for Target, that’s an opportunity to paint itself as the friendly alternative to the Bentonville juggernaut.
But to really break through, Target knows it must stand apart from its bigger opponent. And it’s about to find what it needs in the design districts of New York City.
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0:00.0 | Hey, Prime Members, you can binge off for episodes of Business Wars Target vs. Walmart |
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0:17.2 | December 1992, Walmart Head Office, Bentonville, Arkansas. |
0:22.3 | CEO David Glass enters the company Film Studio. He's a stiff man with graying hair and thick |
0:28.4 | sloping black eyebrows that set his face into a permanent scowl. But today, he wants to charm. |
0:36.8 | He smiles and shakes hands with a reporter from NBC's television news show Dateline. |
0:42.3 | It's been eight months since Walmart founder Sam Walton died and Glass has big boots to fill. |
0:49.6 | Walton died a hero to millions of low-income Americans. His stores made their stretched |
0:55.3 | budgets stretch further, and they loved him for it. He was America's richest man, |
1:01.2 | but his rustic manner made him seem just like his customers. Glass slacks Walton's easy charm and |
1:08.0 | more people are questioning Walmart's friendly image, now that it's become America's top retailer. |
1:14.3 | So, encouraged by Walmart's publicists, he's been sweet-talking the medium and getting glowing |
1:20.4 | tributes in return. He expects today will be more of the same. And it is, |
1:27.2 | right up until the interview takes an unexpected turn. The reporter turns to the TV and video |
1:33.3 | player by his side. The videotape of what NBC uncovered in Bangladesh is already loaded. |
1:39.8 | I'm going to show you something. Sure. This is a factory. |
1:43.2 | I'm a children. |
1:49.2 | And they're making sure it's for Walmart. Glass glances at Walmart publicity chief Don |
1:54.0 | Schinkel, who's standing just off camera. But Schinkel isn't sure what to do. Glass has fallen |
2:01.0 | into a trap and seems unable to talk his way out of it. Schinkel considers intervening, |
2:07.2 | but that would look terrible. So, he holds back his glass replies. To my knowledge, |
2:14.0 | we don't buy from any vendor that uses child labor. NBC's reporter, Hands Glass, a folder. |
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