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Hello there is Jamie East here from the excellent daily news podcast the Smart 7.

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So yeah, Magnetic Desire was, you know, just a nice phrase because it really puts together how important emotion is and if we think about basic

human emotions, the model that I've used in the book is of these eight basic human emotions and because of loss aversion

Five of the eight are what we call survival emotions so fear, anger, disgust, shame and sadness

They're all things that we do anything to avoid,

and that's actually helped us to survive.

At the other end of the spectrum are love and trust on one

and then joy and excitement.

So those are the emotions that are behind magnetic desire, you know, the things

that you really want, the things that bring you love will make you feel, you know, safe and trusting and make you excited.

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