As you probably noticed this month we're bringing you our Life of Purpose series and revisiting some of our most transformative episodes,

tune in to explore expert insights and practical strategies on help, performance, and community well-being,

all aimed at helping you achieve personal and professional fulfillment.

If you sign up for the newsletter,

you'll not only get recaps of the key ideas

in each interview, but at the end of the series,

you'll receive our free life of

purpose ebook. What you have to do is go to unmistakable creative.com slash life

purpose again that's unmistakable creative dot com slash life purpose.

When you are trying to figure out for yourself what is the James that you're trying to make.

I find that we have actually underserved our own desire for who were for. In other words, you know,

branders and marketers and you know, I have counted myself among those numbers for a very long time.

I've kind of done our job a little too well where we're like,

what is the heck I want? And then we ask people to kind of go fit that. But I think actually it is about fighting

this magic middle between what do you think this change legitimately achieves for somebody and then figuring out what's the language that they put around it.

So I mean, just as an example, it took me for a while for instance just to get to a point where I'm like the

thing that I'm doing and that people are always looking for in one way or

another is they're looking for buy-in like they're looking for how do I get

buy-in for my idea how do I get buy-in for change how do I get buy-in to this pitch how do I get

by like how do I get somebody to believe enough in

something that I'm saying to act on it and to put my own lens on that to keep

acting and when I made that change to really framing it that way that's when everything that I did start to make a lot more sense to people.

...