Talking About The New Age of Super Bowl Ads W/ Greg Lyons, CMO of Pepsico & Jen Saenz, CMO of Frito Lay
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 29 January 2019
⏱️ 29 minutes
🧾️ Download transcript
Summary
Couldn't be more excited about this original podcast interview I just did with two people I'm super close to an excited about - Greg Lyons, CMO of Pepsico and Jen Saenz, CMO of Frito Lay. We chat about their brands' Super Bowl commercials and activations and lay out on the table the changes that we're all seeing in advertising & Super Bowl itself. Really important episode for anyone that's interested in advertising & marketing here!
Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:04.0 | Because we're gonna be legends! |
| 0:07.0 | From the game, there are tension! |
| 0:10.0 | But what do we hear? |
| 0:12.0 | Ain't just scary. |
| 0:14.0 | It's up to we. |
| 0:16.0 | Hey everybody, it's Gary Vaynerchuk. |
| 0:18.0 | A very special edition of the podcast for me. |
| 0:22.0 | As many of you have been listening to the hundreds and hundreds of episodes. |
| 0:25.0 | This is not something I normally do. |
| 0:27.0 | So breaking the patterns, which is always fun, a big resolution for me in 19, |
| 0:31.0 | but more importantly, talking about things that I believe in with people I believe in |
| 0:35.0 | is also a big exciting point for me. |
| 0:38.0 | Over the last decade, a lot of you know running Boonermedia. |
| 0:41.0 | I've met a ton of marketers from a ton of companies, hundreds and hundreds. |
| 0:46.0 | It's not thousands and thousands. |
| 0:48.0 | And the two guests I have with me right now, excite me to the end. |
| 0:52.0 | Because I know them both pretty well. |
| 0:54.0 | I've had the luxury of working with them, currently working with them. |
| 0:58.0 | I'm gonna let them introduce themselves to the audience in a little bit. |
| 1:01.0 | What we're gonna talk about is something that a lot of people who follow me know that I care quite a bit about, |
| 1:06.0 | which is I believe the greatest ad buy in the world right now is the American Super Bowl spot. |
... |
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