Today's animal spirits is brought to you by Halo, go to HaloInvesting.com if you're an advisor

and want to learn more about their structured products and newties, insurance products, all that good stuff, HaloInvesting.com.

Welcome to Animal Spirits, a show about markets, life, and investing.

Join Michael Batnik and Ben Carlson as they talk about what they're reading, writing, and watching.

Michael Batnik and Ben Carlson work for Ritholds Wealth Management.

All opinions expressed by Michael and Ben or any podcast guests are solely their own opinions and do not reflect the opinion of Ritholds Wealth Management.

This podcast is for informational purposes only and should not be relied upon for investment decisions.

Clients of Ritholds Wealth Management may maintain positions in the securities discussed in this podcast.

Welcome to Animal Spirits, Michael and Ben.

Michael, we've talked structured products a little bit on here before we've had Jason Bersinger from Halo.

I think this is his third or fourth time on the show and I always get some things from him when he comes on because we're using these products now we've mentioned this in the past.

One of the things he said, I thought was interesting, he said, if you're going to buy these equity-linked products that are going to be paying income and they have some downside protection,

you think of them like an insurance on your equity, but he also said, don't buy these products if you wouldn't own the underlying securities.

And I thought that was interesting to say because these things still have some risk.

You know you have these more defined outcomes and I think this stuff is only going to grow in the years ahead.

That idea of thinking through the risk and saying, don't own this if you wouldn't own the actual underlying S&P 500 or also 2000 or if that was interesting.

And it makes sense.

That's a good point.

What I have enjoyed so much about working with Halo is maybe this is an overused cliche but it is a technology platform and they're not selling anything.

We have as advisors the power to go on and play around and move the dials and turn on soft protection, hard protection, guaranteed coupons, contingent coupons,

set the maturity, dial it up or down.

Like it really is fully customizable and you have the option as you're working with your clients to say, hey, the return here for this level of risk makes sense.

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