Tali Sharot: The Neuroscience of Positivity, How Our Brains Create Our Future | Human Behavior E236

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

YAP Media Network

Education, Marketing, Entrepreneurship, Business, Self-improvement

4.8 • 1.3K Ratings

🗓️ 31 July 2023

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

While working on her Ph.D. on traumatic memory in New York, Dr. Tali Sharot witnessed the 9/11 attacks on the Twin Towers. She set out to investigate people's memories of the terrorist attacks and discovered that although people felt their memories were as accurate as a videotape, they were often filled with errors. She decided then to focus her research on how emotion affects people’s memories and decisions. In today’s episode, Tali tells us about the ways we are hardwired to be optimists and what determines how, and if, we are able to influence others. Dr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people’s beliefs, decisions, and social interactions. In this episode, Hala and Tali will discuss: - Why memories are not as accurate as we think they are - Why most of us have an optimism bias - How optimism bias helps us to survive - Why we’re optimistic about our own lives but not the world around us - Ways to bolster optimism and better performance - Ways to deter negative actions in others - How hope and fear influence people’s beliefs - Why emotions influence our decisions more than facts - Why fake news goes viral - And other topics… Dr. Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology and The Max Planck UCL Centre for Computational Psychiatry at University College London and on the faculty of the Department of Brain and Cognitive Sciences at MIT. Sharot holds a BA in Economics and Psychology from Tel Aviv University and a Ph.D. from New York University. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion and motivation influence people’s beliefs, decisions, and social interactions. Resources Mentioned: Tali’s Website: https://affectivebrain.com/ Tali’s Twitter: https://twitter.com/affectivebrain Tali’s Book The Influential Mind: What the Brain Reveals About Our Power to Change Others: https://www.amazon.com/Influential-Mind-Reveals-Change-Others-ebook/dp/B06XC621TK Tali’s Book Optimism Bias: Why We're Wired to Look on the Bright Side: https://www.amazon.com/Optimism-Bias-Were-Wired-Bright/dp/1780332637 LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, entrepreneurship podcast, Business, Business podcast, Self Improvement, Self-Improvement, Personal development, Starting a business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side hustle, Startup, mental health, Career, Leadership, Mindset, Health, Growth mindset. Psychology, Mindset, Habits, Positivity, Self-Improvement, Personal Development, Human Nature, Human Psychology, Critical Thinking, Robert Greene, Chris Voss, Robert Cialdini

Transcript

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0:00.0	If you want someone to learn and you want them to change your beliefs, you need to really think carefully about how you're framing the information.
0:19.9	Because if you just give them negative
0:21.4	information, like, oh, if you smoke, you'll get cancer. People think, well, you know, I have good
0:26.7	genes. My grandma smoked until she was 100. So they kind of discount this information. Can I frame it
0:33.4	to highlight the opportunity for progress rather than decline. That is kind of a better approach.
0:40.8	For most of our existence as a species,
0:44.2	we didn't really have like math and statistics.
0:47.6	The way that we really used to learn is we looked around at our little community
0:51.7	and just noticed, oh, this person did this and, you know, now
0:56.2	they're ill. We would take these like anecdotal examples and that's how we learned. If you tell me a
1:01.2	story, it becomes much more emotional. I can imagine it as vivid. It elicits emotion. That's why it's
1:08.6	very impactful.
1:21.3	What is up, young and profiteers? You're listening to Yap, Young and Profiting podcast where we interview the brightest minds in the world and unpack their wisdom into
1:25.3	actionable advice that you can use in your daily life.
1:28.9	I'm your host, Halitaha.
1:30.6	Thanks for tuning in and get ready to listen, learn, and profit.
1:51.8	Yeah, fam, you know how we here at Young and Profiting love to learn more about how our brains work and how we can harness their innate potential to improve our lives, relationships, and endeavors.
1:56.5	Well, today we have a very special guest in someone who spent her life learning more about how
2:00.5	our brains
2:01.0	help us navigate the world and especially the other people we encounter around us. Professor Talley
2:06.6	Sherritt is a neuroscientist and the director of the effective brain lab. She's a professor of
2:11.5	cognitive neuroscience in the Department of Experimental Psychology at the University College of London,
	...

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