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Just click the link in the show description to support now. Welcome to Tales to Tales, Part of the

Part of the District of Wonders Network.

Featuring Starship, Sofer and Far-Fetched Fables,

everyone has a story in the District of Wonders.

Come and find yours.

Good evening, children of the night, and welcome.

Settle in and get comfortable.

We're going to linger a little longer here in South Carolina this week.

But before we dig into that, I'd like to take you on a little detour.

Unless you live in a cabin in the woods, you've no doubt already been bombarded with the fact that this weekend is Super Bowl Sunday, which also happens to be the

one time of year people are actually interested in the industry I earn my living from, advertising.

That's not normally something I'd have reason to talk about here,

but as an industry that relies on tapping into the public psyche, advertising can be a great

yardstick for measuring what's hot and what's not. It's maybe no surprise, then, given the rise

in popularity of our genre, that a horror-inspired ad would wind

up being one of the most anticipated of the Super Bowl. What is surprising, though, is that it would

come from a company like Olae. Women's skin care wouldn't be the first product category I'd

associate with horror, but maybe that's the point. It features

Sarah Michelle Geller, who is a pretty great choice, really, given her role in classics like

...